Data Operations Manager

Wickes is a digitally led, service-enabled business currently undergoing extensive digital and data transformation. We scooped up the highly coveted ‘Digital Excellence Award’ at the prestigious Retail Week Awards 2026 too! Now we’re looking for an enthusiastic, go-getting Data Operations Manager to join the team and lead the next step in our CDP transformation journey.

You’ll be someone who can engage all levels of the business to create, present, and articulate the role of the Customer Data Platform in delivering a unified, single view of customers. You will understand how the CDP supports other areas of the business and be able to work with varied stakeholders to ensure future needs and requirements are met. You will support ongoing customer insight and ensure successful delivery of our multichannel CRM communications whilst providing recommendations to CRM managers on how activity might be optimised. You’ll be an experienced customer data champion, skilled in using AI to drive efficiencies and effectiveness of tasks, along with hands-on operational experience of using CDPs to support and deliver multi-channel CRM marketing communications. You will be a confident communicator, collaborative team player, and someone excited to take ownership of driving customer data innovation.

The role will sit within the Digital & CRM Marketing Team reporting to the Head of CRM. You will be required to work cross-functionally with other teams in Digital, whilst working closely with wider internal stakeholders across Marketing, Operations & IT, and our external agency partners.

What you’ll be doing:

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Lead the future direction of the CDP, including requirements gathering, vision building, and managing the overall project delivery.

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Directing and managing day-to-day CDP operations, including executing campaigns, building target segments, advising on selection strategies, and delivering performance reporting.

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Management of the current CDP provider relationship and Ways of Working optimisation.

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Responsible for the CDP data development roadmap, working with CRM Managers, wider digital teams and the CDP partner to ensure requirements are delivered.

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Provide regular reporting and insights to improve programme effectiveness and identifying opportunities to optimise programme performance

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Ongoing collaboration with digital, IT and analytics to ensure the CDP is maintained and connected to broader systems in tech stack - data lake, microservices, ESP, personalisation engine.

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Maintain and regularly review all DPIA, GDPR, and CDP documentation, ensuring compliance and data privacy requests—such as Right to be Forgotten—are handled promptly.

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Act as the marketing customer data champion by supporting marketing-wide data protection and security initiatives, while serving as the representative at both the Data Governance Forum and DISCO (Data, Information Security & Compliance Oversight Committee).

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Work with the relevant teams and agencies to join up digital channels by leveraging 1st party CRM data in the CDP to support rollout of the Mission Motivation Engine (MME), our CRM programme.

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Work and collaborate with agency partners across the function to support the big objectives of the CRM and broader digital team

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Budget management of the CDP.

What we’re looking for:

We’d expect you’d have around 8+ years experience using Customer Data Platforms to support CRM communication programmes and strategies to be successful in this role. As well as this you’ll have:

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Experience using Acquia CDP or similar products.

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Ability to communicate technical concepts to non-technical teams.

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Experience of GDPR and Data Governance best practice in a marketing environment.

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Experience with customer segment creation and data planning.

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Experience using data to uncover insight and drive action, presenting results using data visualisation tools such as Data Studio, Google Analytics or similar.

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Working knowledge of SQL in BigQuery and Snowflake.

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Good working knowledge of MarTech tools for data activation and personalisation.

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Experience of data integration with tools like Zapier or Boomi.

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Budget management experience.

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Excellent stakeholder and agency management.

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Experience working with IT / development teams, using project management tools such as Jira and Confluence.

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Excellent spreadsheet skills and experience of using AI and other tools for automation and efficiency.

What can we offer you?

You’ll be supported with fantastic learning and development and have the opportunity to grow and develop your career with us. We also have an early careers network to support you if you’re in your first few years of your career.

We’ll also equip you with a benefits package that includes:

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Competitive bonus

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Save-as-you-earn scheme

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Private Medical and Life Assurance

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Enhanced contributory pension scheme

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Colleague discount

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Discount platform including savings and cash back at numerous retailers, savings on gym membership, cycle to work scheme

Our widely recognised wellbeing strategy is something we’re proud of at Wickes. As part of this, we offer a range of health and wellbeing benefits and support, including an Employee Assistance Programme, financial education & loans, and access to parental, menopause and fertility support.

By giving you the support you need to do well at work, and the flexibility to make life work for you. We are giving you a career that doesn’t put your life on hold. Where you can be yourself, do your best work, and make a positive difference every day.

About Us:

Wickes is a multi-channel retailer operating in the home improvement market. With 50 years in industry, Wickes now generates revenue in excess of £1.6bn across 230 stores delivered by 8,000+ colleagues. But it is our culture that is considered our best kept secret; it’s a collaborative, down to earth, fun and inclusive environment where people feel part of a winning team. All our colleagues come from different backgrounds, but what we all have in common is a determination to succeed and a passion for being the best we can be. If that sounds like you, we’ll make you feel right at home.

"We aim to create an inclusive workplace with colleagues’ wellbeing at the heart of everything we do.

We’re a Disability Confident Employer and committed to building a diverse workforce that reflects the communities we serve. We welcome applications from disabled people and are committed to providing an accessible recruitment process and workplace for everyone. If you require any support or reasonable adjustments, please let us know here ."