D2C - Performance Marketing Head

Job Description: D2C & Performance Marketing Head

Company: FLiCKA Cosmetics Pvt. Ltd. Department: D2C & Performance Marketing Location: Mumbai, Maharashtra Experience: 5–10 Years

Role Overview

We are looking for a strategic and data-driven D2C & Performance Marketing Head to drive online business growth, scale digital revenue, optimize marketing investments, and maximize profitability across the brand’s D2C website and digital channels.

Key Responsibilities

• Develop and execute D2C and performance marketing strategies to achieve revenue and profitability targets.
• Lead paid advertising campaigns across Meta Ads, Google Ads, YouTube, and other relevant digital platforms.
• Drive website traffic, customer acquisition, conversions, and repeat purchases.
• Optimize CAC, ROAS, conversion rates, AOV, and overall marketing ROI.
• Manage marketing budgets, campaign planning, forecasting, and performance reporting.
• Collaborate with creative, influencer marketing, CRM, and e-commerce teams to improve campaign effectiveness.
• Lead website conversion rate optimization (CRO), landing page testing, and customer journey improvements.
• Analyze campaign data, customer behavior, and market trends to identify growth opportunities.
• Develop customer retention and remarketing strategies in collaboration with the CRM team.
• Lead, mentor, and manage the D2C and performance marketing teams.

Required Skills & Qualifications

• 5–10 years of experience in D2C, performance marketing, and e-commerce growth.
• Experience in beauty, cosmetics, skincare, or FMCG brands is preferred.
• Strong expertise in Meta Ads, Google Ads, analytics, attribution, and campaign optimization.
• Proven track record of scaling online revenue while maintaining profitable customer acquisition.
• Hands-on experience with Shopify or similar D2C platforms and tools such as Google Analytics 4.
• Strong analytical, strategic planning, leadership, and team management skills.

Key Performance Indicators (KPIs)

• D2C revenue growth and profitability.
• ROAS and marketing ROI.
• Customer acquisition cost (CAC).
• Website conversion rate and average order value (AOV).
• New customer acquisition and repeat purchase rate.
• Marketing budget efficiency and campaign performance.

Ideal Candidate

A growth-focused leader who combines strong performance marketing expertise with D2C business ownership and can scale a beauty brand through data-driven decisions, efficient customer acquisition, and sustainable revenue growth.

Pay: Up to ₹2,000,000.00 per year

Benefits:

• Health insurance
• Paid time off
• Provident Fund

Work Location: In person