Customer Marketing & Advocacy Manager

Customer Marketing & Advocacy Manager

The Customer Marketing and Advocacy team builds programs that put customers at the center of Asana’s go-to-market by cultivating strategic relationships that drive insights, engagement, and product innovation . We’re looking for a Customer Marketing & Advocacy Manager to join our team in Chicago or Vancouver to own our core advisory programs: Customer Advisory Boards (CAB), the Customer Product Council, and Lighthouse, our early-adopter validation program . In this highly visible role, you will partner daily with Product, Product Marketing, Sales, and Customer Success to translate customer feedback and successes into measurable go-to-market impact a nd pipeline growth .

This role is based in our Vancouver office with an office-centric hybrid schedule . The standard in-office days are Monday, Tuesday, and Thursday . Most Asanas have the option to work from home on Wedne sdays . Working from home on Fridays depends on the type of work y ou do and the teams with w hich you partner . If you're interviewing for this role, your recruiter will share more about the in-office requirements .

What you’ll achieve

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Lead the global executive Customer Advisory Board (CAB) program across AMER and EMEA as a year-round value exchange, owning recruitment, membership growth, agenda design, and event experiences .

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Own the Lighthouse early adopter program in close partnership with UXR, Product, and Product Marketing, driving customer selection, narrative inputs, participant experience, and customer-approved proof points for Tier 1 launches .

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Partner on the Product Council customer feedback forum by advising on participant experience, engaging advocates, and connecting member insights to wider advocacy opportunities .

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Establish governance, sequencing, and measurement across all advisory programs, building feedback reporting loops to show how customer input shapes product and go-to-market strategies .

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Partner with Marketing, Sales, and Customer Success to identify strategic customer stories and translate them into multi-format assets, including case studies, customer films, speaker engagements, and media opportunities .

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Activate customer advocates across campaigns and product launches, matching the right customer voice to the right moment to support core marketing narratives .

About you

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Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making .

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Substantial experience in B2B marketing, customer advocacy, or product marketing within an enterprise SaaS environment, including hands-on customer-facing experience .

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Proven track record creating, managing, and measuring customer advisory boards, product councils, or early-adopter beta programs .

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Strong program management skills with experience executing complex, multi-stakeholder programs and initiatives independently .

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Collaborative leadership and cross-functional influence, with demonstrated success building trust across Product, UX Research, PMM, Sales, and executive stakeholders .

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Strong customer relationship skills, with the ability to navigate executive-level conversations and champion a customer-fi rst approach .

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Skilled storyteller with experience translating customer feedback and qualitative input into compelling narratives that drive business outcome s .

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Willingness and ability t o travel as needed for in-person customer events and market ing initiatives .

At Asana, we're committed to bui lding teams that include a variety of backgrounds, perspectives , a nd skills, as this is critical to helping us achieve our mission . If you're interested in this role and don't meet every listed requirement, we stil l encourage you to apply .

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact yo u have on our path to achieving our mission . We belie ve that compensation should be reflective of the value you cr eate relative to the market value of your role . To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a y early pay equ ity audit .

For this role, the estimated base salary range is between $130,000 - $150,000 CAD. The actual base salary will vary based on various factors, including market and individual qualifications obje ctively asse ssed during the interview process . The listed range above is a guideline, and the base salary range for this role may be modified .

In addition to base salary, your compensation package may i nclude additional co mponents such as equity, sales incentive pay (for most sales roles), and benefits . If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role .

We strive to provide equitable and competitive be nefits packag es that support our employees worldwide and include:

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Mental health, wellness & fitness benefits

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Career coaching & support

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Inclusive family building benefits

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Long-term savings or retirement plans

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In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations . If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role .

#LI-Hybrid

About us

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

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