CTV Sales Director & Director, Publisher Development

Job Role: CTV Sales Director & Director, Publisher Development

Location: New York (Hybrid)

Work Type: Full-Time

Job Description (1)

Key Responsibilities

• Generate new business opportunities with mid-market brands, independent agencies, and large agency holding companies.
• Build and manage a strong sales pipeline with accurate revenue forecasting.
• Identify prospective clients, conduct sales meetings, and deliver solution presentations.
• Understand client business objectives and recommend customized programmatic advertising solutions.
• Drive the complete sales cycle, from prospecting to negotiation and deal closure.
• Build and maintain relationships with senior-level decision-makers.
• Prepare sales presentations, proposals, RFP responses, and customized pitches.
• Collaborate with internal delivery, operations, analytics, and client success teams.
• Track market trends and continuously improve sales strategies.
• Travel across the US for client meetings, networking, and industry events.

Must-Have Skills & Experience

• Experience in AdTech / Programmatic Advertising Sales.
• Mandatory experience selling CTV (Connected TV) advertising solutions.
• Strong existing network of contacts across:
• Mid-market brands, particularly e-commerce companies.
• Independent advertising agencies.
• Advertising agency holding companies.
• Proven experience in new business development and revenue generation.
• Must have handled annual revenue targets of $5M or above.
• Strong understanding of:
• Programmatic advertising ecosystem.
• DSP, SSP and DMP.
• CTV and DOOH advertising.
• Digital media and advertising technology.
• Programmatic supply chain.
• Demonstrated ability to independently generate leads and close new business.

Job Description (2)

Key Responsibilities

• Identify and acquire new CTV and Streaming publisher partnerships across North America.

Must-Have Skills & Experience

• Experience in AdTech / Digital Media Sales or Business Development.
• Minimum 2+ years of specific experience in CTV Publisher Development.
• Strong existing network of decision-makers across the CTV ecosystem.
• Experience acquiring and managing publisher partnerships.
• Proven track record of achieving new business and revenue targets.
• Strong understanding of programmatic advertising and digital media ecosystems.
• Technical knowledge of CTV advertising standards and technologies, including:
• oRTB (Open Real-Time Bidding).
• VAST (Video Ad Serving Template).
• Header Bidding.
• Ad Podding.
• SSAI (Server-Side Ad Insertion).
• SDKs (Software Development Kits).
• Develop relationships with key decision-makers across:
• Smart TV OEMs.
• AVOD (Ad-supported Video on Demand) platforms.
• Broadcasters.
• MVPDs (Multichannel Video Programming Distributors).
• Manage the complete business development lifecycle:
• Prospecting and sourcing.
• Business presentations and pitching.
• Commercial negotiations.
• Contracting.
• Publisher onboarding and integration coordination.
• Work closely with Product, Legal, Account Management, Engineering, and Operations teams.
• Develop strategies to increase publisher revenue and maximize supply monetization.
• Monitor publisher network performance and identify growth opportunities.
• Support the demand sales team in creating customized programmatic inventory packages.
• Develop and maintain publisher performance reports and KPI tracking.
• Improve publisher management processes, reporting, and operational efficiency.
• Attend industry conferences and meet prospective publisher partners.

Work Location: Hybrid remote in New York, NY 10040