Cross-Border E-Commerce Operations & Growth Lead / Specialist
Job Title: Cross-Border E-Commerce Operations & Growth Lead / Specialist Department: Digital Commercial & E-Commerce Employment Type: Full-time Location: Hong Kong (On-site / Hybrid negotiable) Role Overview Dr. J Medical Limited is expanding its medical aesthetic skincare and wellness product lines beyond clinical boundaries into global digital retail. We are seeking an agile, commercially-driven Cross-Border E-Commerce Operations & Growth Lead / Specialist to spearhead our 0-to-1 launch and expansion across major overseas marketplaces—with a primary focus on Amazon, TikTok Shop, and international D2C channels. In this role, you will take hands-on ownership of the entire e-commerce lifecycle: from initial merchant store onboarding, category ungating, and international logistics management to sales tracking and performance ad execution. You will bridge product operations with performance marketing to scale our global brand footprint. Key Responsibilities 1. 0-to-1 Storefront Onboarding & Platform Setup Storefront Architecture: Lead the end-to-end setup and launch of official brand stores across Amazon (US/UK/regional) , TikTok Shop (Global/Local) , and Shopify . Compliance & Category Ungating: Manage Brand Registry, trademark submissions, and mandatory category compliance (e.g., cosmetic/skincare regulatory documentation, safety data sheets, ingredient approvals). Listing Optimization & Merchandising: Build high-converting, SEO-optimized product listings (compelling copy, keyword indexing, high-res visual assets, Amazon A+ Content / Brand Story, and TikTok product showcases). Account Health & Policy Management: Proactively audit account health, manage customer service escalations, and resolve listing suspensions or policy inquiries with platform partner reps. 2. International Logistics, 3PL & Inventory Management Fulfillment Operations: Coordinate cross-border fulfillment solutions, including FBA (Fulfillment by Amazon) , TikTok Shop Fulfillment (FBT) , and third-party logistics (3PL) partners. Supply Chain & Freight Forwarding: Manage shipping logistics from Hong Kong/manufacturing hubs to overseas fulfillment centers (customs clearance, HS codes, freight forwarding, and labeling compliance). Demand Planning & Stock Control: Monitor sell-through rates, forecast replenishment timelines to avoid stockouts/excess storage fees, and manage return-merchandise authorizations (RMA). 3. Paid Advertising & Performance Growth Amazon Advertising (PPC): Architect, execute, and optimize Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns to systematically achieve target ACOS/TACOS. TikTok Shop & Social Paid Ads: Manage paid acquisition across TikTok Ads (Video Shopping Ads, Spark Ads) and Meta Ads to drive traffic directly to storefronts and landing pages. Conversion Rate Optimization (CRO): Conduct structured A/B testing on ad creatives, hooks, hero images, pricing bundles, and promotional deals to maximize ROAS and reduce customer acquisition costs (CPA). 4. Sales Tracking, Analytics & Commercial Reporting Revenue & P&L Tracking: Deliver regular reporting on key commercial KPIs: GMV, conversion rate (CVR), average order value (AOV), refund rates, net margins, and inventory turnover. Data-Driven Iteration: Synthesize search-term trends, competitor price monitoring, and customer reviews to provide actionable insights for product development and packaging localization. 5. Influencer Seeding & UGC Pipeline Creator Collaboration: Identify and initiate outreach to micro-influencers (KOLs/KOCs) on TikTok and Instagram for product seeding, unboxing reviews, and affiliate sales programs. Sample & Content Management: Coordinate product sample dispatch, approve content against clinical/brand guidelines, and repurpose high-performing creator assets for paid ad amplification. 6. Cross-Functional Coordination Collaborate closely with the Hong Kong clinical operations, marketing, and design teams to align online product positioning with our established medical aesthetic authority. Manage local product inventory allocations and support related administrative documentation (commercial invoices, vendor contracts, sales settlements). Qualifications & Requirements Relevant Experience: 2–5 years of direct, hands-on experience managing cross-border e-commerce storefronts ( Amazon Seller Central and/or TikTok Shop experience is strictly required). Logistics & Onboarding Knowledge: Solid understanding of international shipping, customs documentation, FBA inbound procedures, and marketplace brand verification. Ad Management Capability: Demonstrated track record managing self-serve ad platforms (Amazon Advertising console, TikTok Ads Manager, or Meta Ads Manager) with accountability for ROAS targets. Analytical Acumen: Strong proficiency in Excel/Google Sheets and analytics tools; comfortable analyzing unit economics (COGS, freight margins, ad spend, platform commissions). Language Proficiency: Professional fluency in English (essential for overseas platform communication and listing copywriting) and Chinese (Cantonese and Mandarin for supplier and internal team alignment). Builder Mindset: Proactive, self-motivated problem solver who thrives in setting up systems from scratch and can manage operational challenges independently. Preferred Qualifications Prior experience selling skincare, beauty, wellness, or cosmeceutical products internationally. Familiarity with FDA cosmetics compliance, MoCRA regulations, or EU/UK cosmetic notification portals. Hands-on proficiency with visual/video prototyping tools (Canva, CapCut, Photoshop). What We Offer Competitive compensation package with performance-linked profit-sharing / bonus incentives. High level of autonomy to build a new business pillar from the ground up. Comprehensive medical coverage. Generous staff discounts on professional medical aesthetic treatments and clinical skincare products. Fast-track career advancement in an expanding medical aesthetic and healthcare group. How to Apply Please submit your resume, along with a brief summary or portfolio of your past e-commerce achievements (e.g., platforms managed, monthly GMV scaled, or ROAS delivered), to joinus@drj-medical.com. Pay: $20,000.00 - $100,000.00 per month Benefits: Employee discount Opportunities for promotion Work Location: In person
Наблюдалась 2026-09-15, впервые 2026-09-07, источник — Indeed.