CRM MarTech & Email Ops Manager

We're looking for a CRM MarTech & Email Ops Manager who combines deep technical expertise with operational excellence. This is a hands-on, high-output role — you'll own the email channel end-to-end while leading MarTech platform strategy, CDP configuration, and data integration. You're not just executing campaigns; you're architecting scalable systems, driving performance through data, and leveraging AI to maximize productivity.

Key Responsibilities Email Operations & Lifecycle Management

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Own daily email campaign operations: build, QA, deploy, and report across lifecycle, promotional, transactional, and triggered programs, with defined SLAs

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Design and maintain email template architecture including content blocks, dynamic content modules, and personalisation frameworks — built for speed and scalability

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Write and maintain technical coding (Liquid, HTML/CSS, AMPscript) to enable complex personalisation logic and dynamic rendering

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Own send frequency governance, suppression logic, fatigue management, and audience conflict resolution across stakeholders

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Manage deliverability: sender reputation, authentication (SPF/DKIM/DMARC), inbox placement, and ISP monitoring

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Support GTM launches for new products and features — translating product briefs into campaign execution at pace

MarTech Strategy & Platform Management

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Lead the MarTech function for the CRM team, owning the roadmap for CDP, engagement platform, analytics, experimentation, and data pipelines

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Configure and manage CDP connections (data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability

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Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms

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Write API requirements and payload specifications for MarTech integrations

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Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases

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Evaluate emerging MarTech capabilities and provide recommendations for future technology investments

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Develop reporting frameworks that demonstrate business value generated through MarTech and email investments

Stakeholder & Process Management

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Support and advise key stakeholders across CRM, Product, Marketing, Strategy, and Research — proactively pushing back with data when requests won't deliver results

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Maintain up-to-date documentation (PRDs, specs, tracking plans, data flows, runbooks) for all CRM & MarTech initiatives

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Define and enforce campaign operations standards: naming conventions, template governance, approval flows, campaign taxonomy

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Manage the campaign calendar, resolve stakeholder conflicts, and enforce production SLAs

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Ensure tracking systems are properly scoped, briefed, and tracked — you hold stakeholders accountable for complete briefs before work begins

AI & Productivity Innovation

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Actively leverage AI tools across the workflow: content generation, code assistance, QA checks, data analysis, and reporting

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Own the AI productivity roadmap for email & MarTech ops — identify, test, and implement tools that accelerate campaign production

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Build and document AI-assisted workflows so productivity gains are repeatable and scalable, not personal shortcuts

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Support AI-driven marketing initiatives including predictive segmentation, next-best-action modelling, and personalisation at scale

Requirements Must-have:

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5+ years of hands-on experience in email marketing operations and/or MarTech management in a high-growth or high-volume environment

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Expert-level proficiency in CRM/ Email Platform and CDP e.g.: Braze, Optimove, Sendgrid, Segment CDP, or similar

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Strong technical coding skills: Liquid, HTML, CSS for email template development and dynamic content logic

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Strong SQL skills with the ability to query complex datasets, build audience definitions, and self-serve analysis

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Proven ability to leverage AI tools to accelerate production and problem-solving — this is a must

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Demonstrated experience with performance tracking, A/B testing, and data-driven optimisation of email programs

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Exceptional organisational skills — systematic approach to documentation, process design, and project management

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Excellent stakeholder management and communication skills — able to manage competing priorities across multiple teams

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Fluent English (written and verbal) is a must

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Solid understanding of email compliance regulations (GDPR, CAN-SPAM, CASL, PECR) including opt-in/opt-out management, consent frameworks, preference centres, and regional privacy requirements

Nice-to-have:

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Familiarity with machine learning concepts as applied to marketing: propensity models, predictive segmentation, customer LTV modelling

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Experience with API integrations and writing technical specifications for engineering teams

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Experience supporting cross-channel journey orchestration (push, in-app, SMS alongside email)

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Background in Sports, prediction markets, fintech, crypto, trading

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Experience with experimentation, funnel optimisation, and lifecycle programs tied to commercial KPIs