CRM Manager – Marketing Automation & Demand Generation.

Job Summary

The CRM Manager is a new demand generation position responsible for assisting, executing, and measuring marketing campaigns that support sales objectives and drive the pipeline for strategic accounts. This role will support the digital marketing team to plan and execute campaigns including email marketing, landing pages, nurture campaigns, online media and promotions, and other programs.

Our ideal candidate is passionate about building demand generation and multi-touch campaigns that drive results and possesses a strong understanding of best practices across channels and technologies, a keen eye for design, and the ability to self-service components. They are adept at working with cross-functional stakeholders to create bespoke experiences for customers. They are eager to own best practices for campaign development, hands-on implementation, project management, and data analysis and to thrive in a fast-paced environment.

Minimum Education and Experience

Bachelor’s degree in Marketing, Sales, Business, Advertising, Computer Science, or Computer Programming, or closely related and 3 years of experience in digital marketing and working knowledge of an email automation platform or CRM. An equivalent level of education and/or experience will also be accepted.

Preferred Education and Experience

Preferred Qualifications:

• 2-3 years leveraging marketing automation systems; Pardot, Marketing Cloud, Eloqua, Marketo.
• Salesforce CRM hands-on data and analytics experience
• Account Engagement (Pardot) Email Specialist Certification

Knowledge and Skills :

• Working knowledge of Account Engagement (Pardot) or Marketing Cloud and Salesforce.
• Excellent written communication skills: you will be developing direct response copy for email and landing pages.
• Experience growing a database organically and generating MQLs for SDRs.
• Ability to learn new technologies, products, and systems quickly.
• Expertise in understanding data, telling stories, and executing across channels to create a customer-focused experience.

Ideal candidate should possess:

• Experience working with sales, field marketing, partners and customers, and prospective customers
• Strong project management skills including production schedules, stakeholder coordination, and weekly campaign reporting
• Knowledge and previous use Account-Based Marketing technology stacks stack
• Experience assisting end-to-end execution of marketing programs and campaigns
• Some knowledge of PPC advertising tools and analytics platforms

Other Qualifications

To the extent this position requires the holder to research, work on, or have access to critical infrastructure as defined in Section 117.001(2) of the Texas Business and Commerce Code, the ability to maintain the security or integrity of the critical infrastructure is a minimum qualification to be hired and to continue to be employed in the position.

Essential Duties and Responsibilities

• Be the administrator for the CRM email marketing automation platform (using Pardot) and work together with the Salesforce Administrator.
• Plan, create, and execute nurture campaigns, emails, landing pages for marketing campaigns and working closely with product marketing and partners, to jointly develop the overall positioning, messaging, storytelling, and strategic plans.
• Analyze campaign results in detail, draw insights and recommend data-based adjustments.
• Increase key email metrics such as open, click-through, conversion rates, and influenced

ACV, by implementing testing methodologies.

• Create and manage new displacement and defensive campaigns with product marketing and partners, to position our strengths and leadership within the market.
• Create a new virtual event program, leveraging our best performing event content to increase database growth and engagement.
• Promote content/webinars/events to customers and key target personas.
• Continuously update and improve upon existing core nurture paths.
• Email Campaign Creation and Deployment: Creates, tests and sends email marketing campaigns using CRM and sync data with other enterprise systems.
• Develops marketing campaigns focused on lead generation; develop KPIs to evaluate effectiveness of generated Marketing Qualified Leads (MQLs); monitor and adjust to improve as needed.
• Works in close collaboration with marketing and sales leadership tom establish clear expectations for campaigns.
• Utilizes CRM email builder and HTML to create email templates.
• Builds CRM landing pages, forms, and automated workflows for routing.
• Builds rules-based dynamic lists in CRM for automated segmentation.
• Develops and automates regular, strategic outbound emails to qualified, intended audiences as determined by specific campaigns.
• Tracks results for lead generation campaigns/programs, provide weekly reports, and recommend opportunities for improvement.
• Manages campaign calendar; ensure key stakeholders are informed of all campaigns.
• Provides recommendations for process improvement and campaign management.

Physical Demands and Working Conditions

Long hours at computer terminal. Interaction, meetings, and collaboration with other team members, management, contractors, students and the public.

Physical Activities Working Conditions Additional Information

Hybrid remote work environment available and a UT Dallas Remote Work Agreement is required upon employment. Use of personal computer and other standard office equipment may be required. Must be located within the DFW Area and have the ability to be on campus with 24 hours of notice.

What We Can Offer

• Competitive Salary
• Tuition Benefits
• BCBS PPO Medical Insurance Options – including 100% paid employee medical coverage for full-time employees
• AD&D Insurance
• Dental & Vision Plan Options
• Optional Long and Short-term Disability
• TRS Retirement Plan
• Fertility Benefits
• Paid time off

All UT Dallas employees have access to various professional development opportunities, including a membership to Academic Impressions, LinkedIn Learning, and UT Dallas Bright Leaders Program.

Visit https: https://hr.utdallas.edu/employees/benefits/ for more information.

About Us

UT Dallas is a top public research university located in one of the nation’s fastest-growing metropolitan regions. Our seven schools offer more than 140 undergraduate and graduate programs, plus professional certificates and fast-track programs. Our student body is 31,000 strong, reflecting students from over 100 countries and a multiplicity of identities and experiences. UT Dallas is committed to graduating well-rounded members of the global community whose education has prepared them for rewarding lives and productive careers in a constantly changing world.

Rich with visual and performing arts venues, museum districts, professional and semi-professional athletics teams, botanical gardens, accessible trails and so much more, the Dallas-Fort Worth (DFW) metroplex has something for everyone to explore. UT Dallas partners with regional higher education institutions and school districts and with the Richardson Innovation Quarter (Richardson IQ), a major hub for innovation, entrepreneurship, and educational activities.

Let us be your employer of choice! #WHOOSH

Special Instructions Summary Important Message

1. All employees serve as a representative of the University and are expected to display respect, civility, professional courtesy, consideration of others and discretion in all interactions with members of the UT Dallas community and the general public.