CRM Manager
We’re Hiring: CRM Manager – Hospitality
Industry: Hospitality / Hotels Experience: 4–6 years, preferably within the hotel or hospitality industry Location: Duabi
About the Role
We are looking for a dynamic and customer-focused CRM Manager with a strong hotel background to lead customer relationship management initiatives, enhance guest loyalty, and drive repeat business. The ideal candidate will have hands-on experience in hotel operations, guest engagement, database management, and CRM strategies that improve guest satisfaction, retention, and revenue.
Key Responsibilities
- Develop and implement CRM strategies to increase guest retention, loyalty, repeat bookings, and customer lifetime value.
- Manage and maintain the guest database, ensuring accurate customer profiles, preferences, booking history, and communication records.
- Analyze guest behavior, booking patterns, and customer feedback to identify opportunities for personalized marketing and improved guest experiences.
- Design and execute targeted email campaigns, SMS campaigns, WhatsApp communications, and loyalty initiatives.
- Collaborate with Sales, Marketing, Reservations, Front Office, and Revenue Management teams to align CRM activities with business objectives.
- Drive guest loyalty programs, personalized offers, and retention campaigns to increase direct bookings and repeat visits.
- Monitor CRM performance metrics, including campaign conversion, guest retention, repeat booking rates, and customer engagement.
- Generate regular reports and insights to support commercial decisions and revenue growth.
- Ensure consistent and personalized guest communication throughout the customer journey, from pre-arrival to post-stay.
- Maintain data privacy, database integrity, and compliance with applicable data protection regulations.
- Identify opportunities to improve CRM processes, system utilization, and overall guest relationship management.
Requirements
- Bachelor’s degree in Hospitality Management, Business Administration, Marketing, or a related field.
- Minimum 4–6 years of relevant CRM experience, preferably within the hotel or hospitality industry.
- Strong understanding of hotel operations, guest relations, reservations, and the hospitality customer journey.
- Hands-on experience with CRM platforms and hotel systems such as IDS, Salesforce, HubSpot, Cendyn
Share your cvs on 0551525023
Pay: AED3,000.00 - AED4,000.00 per month
Work Location: In person
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