CRM Manager

Oriflame Cosmetics Russia is glad to announce a new vacancy in Moscow office - CRM manager (Fixed-Term Contract).

RESPONSIBILITIES:

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Developing, implementing and advancing the omnichannel CRM strategy;

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Manage and oversee all CRM and email marketing related activities;

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Partner across Marketing, Sales, IT and Customer service teams for key strategic inputs such as channel activation, predictive modeling and performance reporting;

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Establish and measure regional CRM goals, work across regions to identify and share best practices resulting;

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Management of program budgets and achievement of customer revenue targets, identification of opportunities to further drive revenue through customer campaigns and improve marketing efficiencies;

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Lead CRM and email marketing partner, identifying process opportunities and improvements to current ways of working;

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Create CRM roadmap to anticipate future needs for CRM’s continued evolution – people, process, technology;

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Managing projects of automatization and personalization in emailing;

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Leading process of marketing tools integration in CRM;

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Analysis of competitors email marketing activities, benchmarking;

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Analysis of customer database, searching for growth points;

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Emailing concept and design management, setting goals to designers, copywriters and developers for newsletters, landing pages, special projects;

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Database management, segmentation;

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Chainmail management, sending management, deliverability management;

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Vendor management;

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Preparation of reports and presentations to management.

Reporting to Marketing Communication & ECOM Manager, Commercial Marketing

REQUIREMENTS:

• 3+ years first-hand experience in implementing a successful CRM strategy (workflows/customer journeys planning, marketing automation, etc);
• End-to-end CRM management: From strategy, CJM, and budgeting to campaign launch, analytics and optimization.
• Strong knowledge of how to use top-tier e-mail / marketing automation service providers in a country/region. User experience Mindbox ;
• Experience with setting up e-mail A/B tests nice to have;
• Experience with CRM reporting.