CRM Lead
# CRM Lead **Footshop** · Praha · `On-site` 🕒 **Статус:** *Опубликовано: 6 дней назад* · *Источник: Indeed* --- ### Top Skills & Match 🎯 **Ключевой стек роли:** `[Go]` `[AI]` `[Стратегическое планирование]` --- ### About the Role Typ úvazku Full-time Adresa Thámova 18, Praha 8 Karlín Footshop is one of Europe's leading sneaker and streetwear destinations. Together with Queens, we have over 2 million customer contacts across Czechia, Poland, France and beyond. We don't want to treat them as a mailing list. We want to know them properly and build a relationship with each of them. Customers aren't just revenue for us, they're part of the brand. The role The CRM Manager owns customer insight and lifetime value at Footshop. You're not a newsletter sender. You're the person the whole company asks when it needs to know who our customers are, why they buy, and what will bring them back. You report to the Global Head of Brand and lead our Senior CRM Campaign Specialists. Why this role exists? Turn one-time buyers into repeat customers and grow retention across the whole customer base Grow revenue from owned channels (email, app push) so we rely less on paid traffic and keep our overall marketing cost ratio flat or falling Move CRM from mailing to lifecycle communication, online and offline, with one CRM strategy that also covers our stores Go beyond segmentation to real personalisation, so we talk to each customer based on what they actually like and need Give customer data one owner and one interpretation across the company What you'll own Customer intelligence for the whole company Build and maintain the segmentation everyone works with (RFM and beyond) Understand how a French customer differs from a Polish or German one, and turn that into business strategy across teams Translate data into decisions for Customer Care, Brand, Performance, Buying, Retail and Management. Decisions, not dashboards Feed insight into awareness and acquisition: who we talk to, how they should see us, and why Lifecycle & Loyalty Design and run lifecycle programmes end to end: welcome, post-purchase, win-back, reactivation of the dormant base Define trigger logic, decide what gets automated and what stays a campaign, and measure the impact Own the loyalty programmes Footshop Club and Queens Fam Own the contact policy, so no channel or team (including vendor and Private Label requests) talks over another Platform & team Know your email and data platforms deeply: automation, segments, deliverability, transactional emails Push the tech stack forward together with IT (data pipelines, integrations) Lead and coach the Senior CRM Campaign Specialists towards full ownership of campaign execution Connecting CRM to the business Customer Care: a two-way link. CC data and reviews feed segmentation, and transactional emails are a touchpoint we share Retail: the bridge between online and our stores Social Media: taking the relationship into the community Personalisation: on the web first, and later in the retail experience You'll fit if you Have run CRM or lifecycle marketing for an e-commerce or retail brand with a large customer base Think in customer lifetime, not in sends Are comfortable with data: you can build segments, read LTV and retention curves, and explain them to people who aren't analysts Know at least one serious CRM/ESP platform in depth, including automation and deliverability Can work across markets (PL / FR / CZ as core) and across teams Use AI in your daily workflow, or are keen to Benefits and perks: Unlimited vacation and sick days Home office flexibility Meal vouchers Multisport card support Discounts at Footshop and Queens Discounts at partner brands Access to many beauties Footshop offers for a very sweet price Office pets welcome Casual/Streetwear dress code
Наблюдалась 2026-10-08, впервые 2026-10-01, источник — Indeed.