CRM Executive
# CRM Executive **Nestlé** · กรุงเทพฯ · `On-site` 🕒 **Статус:** *Опубликовано: 5 дней назад* · *Источник: Indeed* --- ### About the Role POSITION SNAPSHOT Location: Head Office, Bangkok Company: Nestlé Department: Marketing & Consumer Communication Full-time Minimum 2-3 years’ experience in CRM is preferrable A DAY IN THE LIFE... Develop CRM Execution - Design and implement innovative member acquisition and retention strategies to drive long-term consumer loyalty. - Align CRM initiatives with business objectives, marketing themes, and overall brand strategy. - Create personalized consumer experiences to enhance engagement across all touchpoints. Innovative Member Recruitment & Retention Programs - Leverage data-driven insights to enhance recruitment strategies and personalize user engagement. - Create innovative campaigns to attract new users, ensuring a seamless onboarding experience. Digital & Omni-Channel Consumer Engagement - Develop and implement integrated digital programs that connect online and offline experiences. - Optimize CRM engagement through multi-channel platforms, including social media (Facebook, TikTok, Line, Open Chat,). Consumer Insights & Data-Driven Decision Making - Track and analyze consumer behavior patterns, providing actionable insights for strategic decision-making. - Develop comprehensive reports and presentations to guide marketing and management teams. - Monitor emerging trends and leverage real-time data to continuously improve engagement strategies. TikTok Shop Affiliate Management - Develop and execute a TikTok affiliate marketing strategy to drive brand awareness, engagement, and sales conversion. - Identify, recruit, and manage BA influencers, creators, and affiliate partners to promote products effectively. - Implement performance-driven campaigns, leveraging TikTok's affiliate tools, shopping features, and advertising solutions. - Monitor, analyze, and optimize affiliate performance metrics, ensuring high ROI and continuous sales growth. - Stay ahead of TikTok trends, algorithm changes, and consumer behaviors to maximize reach and engagement. - Collaborate with internal teams to align affiliate marketing efforts with overall CRM, digital, and promotional strategies. Promotional & Educational Support - Develop, organize, and implement CRM materials to educate and engage consumers. - Ensure all promotional campaigns are designed to increase user base and retain existing customers. - Work closely with marketing to design content that enhances brand affinity and credibility. Word-of-Mouth (WOM) & Advocacy Development - Create and manage WOM communication strategies to drive organic growth. - Implement referral programs, influencer partnerships, and UGC (User-Generated Content) initiatives. - Monitor brand sentiment and engagement across digital platforms. CRM Performance Analysis & Optimization - Establish a system for measuring the effectiveness of CRM programs, tracking key metrics of engagement, retention, and conversion. - Continuously optimize and refine CRM initiatives based on performance data. - Develop predictive models to forecast consumer trends and personalize outreach efforts. Budget Management & Efficiency Optimization - Manage, control, and optimize the CRM budget to ensure cost-effective execution. Database Management & Compliance - Develop, maintain, and continuously update the CRM database, ensuring data accuracy and segmentation. - Ensure all consumer engagement initiatives comply with local regulations and data privacy laws. - Implement data security measures and best practices to protect consumer information. Innovation & Future Growth Planning - Explore emerging technology-driven CRM ARE YOU A FIT? - University Degree in Business Administration other related fields. - Minimum of 2-3 years’ experience in Customer Relationship Management is preferrable. - Experience in digital media channels reporting and insights. - Good command of English and Thai. - Strong attention to detail with an analytical mind and outstanding problem-solving skills and project management skills.
Наблюдалась 2026-10-04, впервые 2026-09-29, источник — Indeed.