CRM Data Analyst
# CRM Data Analyst **NutriAsia** · Taguig · `On-site` 🕒 **Статус:** *Опубликовано: 5 дней назад* · *Источник: Indeed* --- ### About the Role JOB OBJECTIVE The Customer Relationship Management (CRM) Data Analyst supports the development and execution of data-driven CRM initiatives by transforming consumer data into actionable insights, segments, and dashboards that power lifecycle marketing, personalized communications, and targeted media activation. The role helps enable more relevant consumer engagement, ultimately driving conversion, retention, and long-term loyalty. The CRM Data Analyst contributes to building and maintaining a Single-Customer View (SCV) by integrating and analyzing data across multiple consumer and commercial touchpoints. The role develops key analytical frameworks such as RFM and Customer Lifetime Value (CLTV) models, and measures the incremental impact of CRM programs, targeted communications, and media campaigns. Working closely with cross-functional teams: marketing, sales, IT, digital media, and e-commerce. The CRM Data Analyst supports the end-to-end CRM workflow: from data collection, validation, and analysis to audience segmentation, campaign targeting, and performance reporting. Through clear dashboards and insight-driven recommendations, the role helps guide business decisions and continuously improve CRM effectiveness and personalization. DUTIES AND RESPONSIBILITIES Unified or Single-Customer View (SCV) : To support the cleaning, governance and consolidation of all commercial data into an individual, comprehensive profile to enable personalized marketing, enhance customer experience, and facilitate data-driven decision-making Segmentation & Models : Deliver RFM tiers, category affinities, market basket analysis, geo hotspots, churn/propensity basics, and CLTV. Will be supporting the development of predictive analysis. Journey & Campaign Analytics : Identify and set up communication audience pool and control groups/holdouts, run A/B tests, and compute incremental and conversion. Targeted campaigns and communications will include the set-up and conversion performance coming from D2C communication platforms and targeted media advertisements. Dashboards & Reporting : Build executive and team views in Power BI for recruitment, segmentation, active rate, conversion rate, repeat purchase, retention, redemption, CLTV, and campaign ROI; produce partner insight packs. FUNCTIONAL KNOWLEDGE / SKILL REQUIREMENTS Education : 2–4+ years in analytics with a background on either CRM/loyalty, marketing, e-commerce, FinTech, or FMCG. Other Technical Skills: Strong proficiency in Microsoft Excel and PowerPoint for data analysis, reporting, and presentation of insights. Comfortable working with commercial and consumer data, including loyalty program performance, retention analysis, and foundational experimentation methods such as A/B testing and statistical significance evaluation. Familiarity with analytical frameworks such as Customer Lifetime Value (CLTV) modeling, market-basket analysis, geospatial analysis, and media audience activation. Ability to translate complex technical findings into clear and actionable insights for non-technical stakeholders. Experience using data visualization and analytics tools such as Power BI, Tableau, or similar platforms. Familiarity with Customer Data Platforms (CDP) and CRM systems such as Salesforce or Microsoft Dynamics 365 is an advantage. Comfortable working with CRM communication platforms to support the execution of targeted communications across channels such as email, SMS, push notifications, Viber Business Messages, and other marketing automation tools. Basic understanding of digital marketing and targeted media advertising, including audience segmentation and campaign targeting. Proactive, curious, and consumer-centric mindset, with a strong interest in understanding customer behavior and improving engagement strategies. Strong strategic thinking and business acumen, with the ability to connect data insights to commercial outcomes. Excellent communication, collaboration, and presentation skills, with the ability to work effectively across cross-functional teams. Work Location: In person
Наблюдалась 2026-09-15, впервые 2026-09-10, источник — Indeed.