Creator Manager
- You've grown your own social account to 10,000+ followers (Instagram or YouTube preferred).
- Experience managing creators, influencers or a community, or making UGC yourself.
- A sharp eye for what makes a short video work: the hook, the pacing, the proof.
- People skills to recruit, coach and give hard feedback without losing anyone.
- Organized enough to track 50 relationships, quotas and approvals without dropping one.
- We care more about what you've built than where you studied.
What success looks like
- 30 days: first 5–10 creators across both companies, filming.
- 90 days: 25+ active creators and a steady weekly flow of new, approved ads.
- 6 months: a roster of up to 50, low creator churn, and creator ads driving a growing share of qualified leads.
- Recruit creators by hand. Find influencers who are in the automotive and physical therapy space who make content, and win them over with personal outreach.
- Onboard each creator in one call, so they can start filming as soon as possible.
- Run the pay model: a share of the ad spend behind their videos, a monthly floor for new creators who hit their quota, paid weekly.
- Review and approve every video before it ships, with fast and specific feedback.
- Keep the creative varied. Coach creators to experiment instead of copying top ads, so the library never fills with look-alikes.
- Build community: weekly creator calls, coaching, and recognition.
- Run a referral loop so good creators bring in other good creators.
- Meet weekly with the marketing team on what's winning and what to try next.
- Keep every final ad human-made, not AI-generated.
- Ties to the auto dealer or physical therapy world.
- Experience with performance-paid creator ad platforms.
- Video editing skills (CapCut, Premiere or similar).
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