Creative Strategist

Creative Strategist (Performance Creative)

Function: Meta Ads | Performance Creative | Creative Testing Support

Reports to: Head of Performance

Location: Remote Working | Optional Access to a Central London HQ

Overview:

The Soar Group is one of the UK’s fastest-growing performance agency groups, home to three specialist agencies. On the inside, we work as one:

- Hambi Media: Performance creative agency for Meta, delivering High Production, UGC, and Static ads. The UK’s largest performance creative division in the UK. - For You Advertising: The UK’s #1 independent TikTok agency, specialising in TikTok paid media, TikTok Shop, and creator-led content at scale. - Soar With Us: Paid social and paid search, managing media buying and growth strategy across the group’s client portfolio.

Together, the group manages over £100M in ad spend, works with category-leading D2C brands, and operates the UK’s largest Creative Strategy department with design, production, strategy, and UGC all under one roof.

What Sets Us Apart - Nominated for Meta’s Creative Diversity Award 2025, the only independent agency recognised. - Highest independent agency spend on Meta in 2025. - Official TikTok Agency Partner, Creative Partner, and one of the only TikTok Shop Partners across UK and US. - Two production studios (London and Manchester) - Creators of D2C Diaries, one of the UK’s leading eCommerce podcasts - Partnered with Meta, TikTok, Foreplay, and Triple Whale.

Requirements

The Role

We’re looking for a Creative Strategist to lead creative strategy across a portfolio of fast-growing D2C brands.

In this role, you’ll own the creative direction and performance across multiple client accounts - driving ideation, scripting, briefing and analysis from end to end. You’ll be responsible for developing, testing and scaling high-performing creative that delivers measurable results across Meta and TikTok.

You’ll work closely with designers, producers, media buyers and account managers to ensure creative output is strategically sound, performance-driven and executed to a high standard.

What You’ll Do - Own and develop performance creative strategies across multiple client accounts on Meta and TikTok. - Turn creative performance data into clear insights, recommendations and testing opportunities. - Lead concepting, scripting and briefing for UGC and paid social assets. - Write clear, high-quality creative briefs for creators and internal production teams. - Build and manage structured creative testing roadmaps across accounts. - Collaborate closely with account managers to ensure alignment between strategy, delivery and client goals. - Stay ahead of trends, hooks, formats and platform updates to inform creative direction. - Lead or contribute to client reporting, presenting creative insights and strategic recommendations. - Manage multiple accounts with strong organisation, prioritisation and attention to detail.

You’ll Thrive Here If You Have: - Experience in paid social, creative strategy, content or performance marketing (agency experience a plus). - Strong understanding of Meta and TikTok ad ecosystems. - Proven ability to analyse performance data and translate it into creative decisions. - Excellent written communication and briefing skills. - A proactive, ownership-driven mindset. - A strong interest in buyer psychology, storytelling and conversion-driven content. - The ability to manage multiple clients and priorities effectively.

Who You Are (Mindset & Attitude): - You take ownership and accountability for results - You’re strategic, but also hands-on and execution-focused - You care about performance over vanity metrics - You’re collaborative and communicate clearly with cross-functional teams - You think critically about performance and process, and confidently challenging both your own work and our ways of working to push outcomes further. - You’re curious, with a genuine passion for the eCommerce space - consistently engaging with new content, trends and platform updates to evolve your thinking and approach. - You thrive in a fast-paced, high-performance environment - You’re motivated to grow into a leading creative strategist

Benefits

- Client Portfolio: Work across leading D2C and e-commerce brands. - 25 days holiday plus public holidays, an extra paid day off on your birthday, and an additional day per year after 2 years' service (up to 30 days) - Private health insurance (Vitality) and 50% off gym memberships - Life insurance including unlimited 24/7 GP access - Cash plan claim back dental, eye care, physiotherapy and counselling costs - Company pension - Hybrid working , plus the option to work abroad for up to 30 days at a time - Professional development support - Regular team socials and a peer-to-peer kudos/rewards system