К содержимому

Creative Strategist

inBeat AgencyRaleigh, NC

About the role

We’re a tight-knit team of creative and analytical thinkers, building performance-first creative systems and partnering with some of the world’s largest brands.

We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way!

We’re looking for a Creative Strategist to own creative, data analysis and performance outcomes across client accounts, with a strong bias toward great writing, analytics, measurement, and continuous improvement.

What You’ll Do

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Own creative strategy across multiple paid social accounts; from insight and hypothesis through execution and iteration.

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Run performance-led research; analyze ad platform data, creative performance signals, and competitor patterns to inform strategy.

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Develop and test high-converting creative concepts grounded in consumer insight, platform mechanics, and historical performance.

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Build clear creative hypotheses, testing frameworks, and messaging systems; not one-off ideas.

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Write and guide performance copy that is structured, intentional, and measurable.

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Partner closely with design, editing, and media buying to ensure creative is built for testing, scale, and learning.

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Translate quantitative performance data and qualitative feedback into concrete creative decisions and pivots.

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Mentor junior creatives; sharpening their strategic thinking, analytical instincts, and execution quality.

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Present creative strategy and performance rationale to clients with clarity, logic, and confidence.

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Stay current on platform changes, creative formats, and performance trends that materially impact results.

What we’re looking for

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Exceptional writing ability, ideally in short-form, digital-first content.

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A performance mindset; you enjoy digging into data, spotting patterns, and turning insights into creative action.

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Deep understanding of consumer psychology, platform behavior, and how creative actually drives outcomes.

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Comfort forming hypotheses, reading results, and making fast, informed creative decisions.

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Genuine interest in mentoring others and raising the overall quality bar.

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Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something.

Must haves

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Fluency in written and spoken English is required.

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Experience developing performance-driven creative for paid social or digital channels.

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Strong comfort interpreting performance data and using it to guide creative direction and iteration.

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Experience collaborating cross-functionally in fast-moving, data-creative-focused environments.

Nice to have

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A portfolio or examples that showcase creative thinking, copy, or performance work; helpful but not required.

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Experience working closely with media buyers or growth teams.

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Familiarity with structured testing frameworks and creative systems.

Why this role (benefits)

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Unlimited Time Off & Sick Days

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Flexible hours

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Fully remote (with the possibility to work from anywhere)

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Global pods (meet creatives from all around the world)

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High opportunity for growth!

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