Creative Director (Video & Digital)

About F-Technologies

F-Technologies (Elmadarsah.com FZE) is a Dubai-based technology company building digital platforms and products across the UAE and the Gulf. Our Creative & New Media team produces official and social video content for a prominent public figure and designs our apps, websites and dashboards. We are AI-native and Arabic-first.

About the role

We want a creative director who comes from video: someone who grew up in an edit suite, production studio or social video house, and still thinks in shots, pace and story. You will lead a small studio that turns a public figure's archive footage and photos into official films and, more importantly, 3–4 breakthrough concepts every month that stand out in a crowded social media feed. You will also direct the design of our apps, websites and dashboards, so you need product and UX literacy, not just campaign taste.

What you'll do:

Breakthrough concepts (your top priority):

- Deliver 3–4 original, pitch-ready concepts every month and see each one through to publish. - Invent new formats and recurring series that can only be made from our archive. - Write in Arabic first: hooks, scripts, captions and on-screen text in the public figure's voice. - Pitch to the public figure's office and manage approvals, protocol and confidentiality.

Studio leadership:

- Run two tracks: the official calendar delivered on time, and breakthrough work on protected days. - Review every cut for story, pace, hook, music and Arabic typography. - Own the team's AI workflow: tools, prompt library, style models and rules on likeness and voice. - Set standards for the asset library, sources and usage rights.

Digital product:

- Direct the Product Designer on apps, web and admin dashboards; approve the bilingual (Arabic/English) design system. - Review UX with the same eye for clarity and emotion you bring to video.

Team:

- Lead 3 team members and a freelance roster; report monthly to the CMO on output and performance.

You come from this culture:

- 8+ years in video-first creative work: production studio, post house, broadcaster, social video agency or creator-led studio. - You started as an editor, director, motion designer or video producer, and can still open Premiere Pro or After Effects and fix a cut yourself. - A reel of formats you originated that travelled on social media, with results. - You have directed or closely worked on digital products (apps, websites, dashboards) and are comfortable in Figma.

Arabic requirements (non-negotiable):

- Native Arabic speaker with excellent written Modern Standard Arabic and a natural Emirati/Gulf tone. - Strong Arabic typography judgment for video and UI: script styles, font choice, Arabic–Latin pairing, RTL layout. - Able to spot and fix grammar, spelling and hamza errors at a glance.

Must have:

- 3+ years leading creative teams. - Experience with official, VIP or national content and approval processes. - Hands-on use of AI video, image and writing tools, with clear judgment on their limits. - Strong English.

Nice to have:

- Emirati national. - Documentary or archive-based storytelling experience. - Experience with GCC government or media entities.

What we offer:

- Competitive monthly salary, shared at the screening call. - High-visibility national and official work in Dubai. - A modern, AI-native creative tool stack. - A small team where your ideas ship every week.

How to apply

Apply with your CV, your reel, and two short concept ideas you could make only from a public figure's archive footage. Shortlisted candidates complete a half-day test task and an Arabic writing and typography test.