Creative Director - Global Visual & Design

Creative Director, Global Visual & Design

Harris Freeman / Harris Tea Company Location: Moorestown, New Jersey Job Type: Full-Time - Hybrid

Position Overview

Harris Freeman is seeking an accomplished Creative Director, Global Visual & Design to lead the strategic development, evolution, and governance of our global visual brand identity across packaging, digital commerce, and marketing channels.

This is a high-impact leadership opportunity for a creative professional who combines exceptional design expertise with commercial awareness, strategic thinking, and the ability to influence teams across markets and functions.

The Creative Director will establish and maintain a cohesive global design system that strengthens brand recognition, elevates consumer engagement, and ensures consistent visual execution across our portfolio. This leader will own the visual standards, packaging design architecture, and digital design frameworks that enable internal teams, regional marketing partners, and external agencies to deliver compelling, consistent, and commercially effective creative work.

The ideal candidate brings extensive experience in consumer-packaged goods (CPG), food and beverage, or a related consumer brand environment, with a strong portfolio demonstrating global brand identity systems, packaging design, and scalable creative solutions.

Key Responsibilities

Global Brand Identity & Visual Strategy

• Define, develop, and continuously evolve the company's global visual identity systems across brands, markets, and consumer touchpoints.
• Establish and maintain comprehensive brand guidelines covering logo usage, color palettes, typography, photography, illustration, imagery, and overall visual expression.
• Serve as the principal authority on global visual brand standards, ensuring consistency while allowing for appropriate regional and market-specific adaptations.
• Review and approve significant creative work and exceptions to established brand guidelines.
• Partner with marketing leadership to strengthen brand differentiation, recognition, and competitive positioning.

Packaging Design & Portfolio Architecture

• Lead the creative strategy and development of front-of-pack packaging concepts and design systems across product lines and brand portfolios.
• Establish packaging architecture standards for brand hierarchy, product variants, flavor identification, claims, and consistent shelf presentation.
• Direct external design agencies and creative partners throughout concept development, design refinement, and final execution.
• Collaborate with brand management, packaging development, regulatory, quality, and supply chain teams to ensure designs meet applicable requirements, retailer expectations, and production specifications.
• Drive packaging innovation that improves shelf visibility, consumer navigation, and overall brand impact.

Digital Commerce & Scalable Design Systems

• Develop standardized global design templates and visual assets for e-commerce and digital marketing applications.
• Establish design standards for retailer product detail pages, product imagery, hero images, enhanced product content, social media, and paid digital advertising.
• Ensure product visuals and digital content meet retailer specifications and platform requirements.
• Create scalable tools and templates that enable regional marketing teams and agency partners to produce high-quality, on-brand assets efficiently.
• Partner with e-commerce and digital marketing teams to improve consistency and effectiveness across online consumer experiences.

Creative Direction & Agency Leadership

• Establish the creative direction for major campaigns, product launches, packaging refreshes, and brand initiatives.
• Translate business objectives and marketing strategies into clear creative briefs, design concepts, and executional standards.
• Lead external creative and design agency relationships, including partner selection, briefing, creative reviews, project scope, timelines, and budgets.
• Build and maintain effective creative resources, including internal design capabilities, freelance talent, and agency partnerships, as appropriate.
• Present creative strategies and recommendations to senior leadership, incorporating business priorities, consumer insights, and market trends into design decisions.

Brand Governance & Operational Excellence

• Establish clear global creative review, approval, and decision-making processes.
• Develop and maintain a centralized digital asset library containing approved brand assets, templates, and design resources.
• Conduct periodic reviews of packaging, marketing materials, and digital channels to identify inconsistencies and opportunities for improvement.
• Introduce processes that reduce unnecessary design revisions, accelerate creative execution, and improve cost efficiency.
• Monitor design effectiveness and establish performance measures tied to brand consistency, creative efficiency, consumer engagement, and commercial impact.

Cross-Functional & Global Collaboration

• Partner closely with brand managers, marketing leaders, sales, e-commerce, packaging development, regulatory, and supply chain teams.
• Build strong relationships with regional and global stakeholders to drive adoption of shared design standards.
• Influence teams and external partners across geographies, balancing global brand consistency with local market needs.
• Champion a culture of design excellence, collaboration, innovation, and continuous improvement.

Qualifications & Experience

• 10–15+ years of progressive experience in brand design, visual identity, packaging design, or creative leadership.
• Several years of demonstrated leadership experience directing creative teams, design functions, or external agency partners.
• Bachelor's degree in Graphic Design, Visual Communications, Brand Design, or a related field preferred; equivalent professional experience will be considered.
• Significant experience in consumer packaged goods (CPG), food and beverage, or another consumer-facing product industry strongly preferred.
• A compelling portfolio demonstrating the development and implementation of brand identity systems, packaging architecture, and design standards across multiple products or markets.
• Proven ability to build scalable design frameworks and translate brand strategy into consistent, high-quality creative execution.
• Strong understanding of e-commerce creative requirements, retailer product content standards, digital merchandising, and omnichannel brand experiences.
• Experience managing creative agencies, project scopes, budgets, timelines, and multiple concurrent initiatives.
• Demonstrated ability to present creative concepts and strategic recommendations to senior executives and cross-functional stakeholders.
• Experience working with regulatory, packaging development, and manufacturing teams to deliver commercially viable packaging solutions.
• Excellent communication, presentation, project management, and stakeholder-influencing skills.
• Ability to balance creative excellence with business objectives, operational efficiency, and measurable results.

Pay: $110,000.00 - $130,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Vision insurance

Work Location: Hybrid remote in Moorestown, NJ 08057