Creative Director & Digital Marketing Manager

About the Company

Billionaire Collections is a Dubai-based luxury retail company specialising in exclusive luxury smartphones, premium watches, and high-end lifestyle accessories. With an established presence in the luxury market and international brand partnerships, we bring together some of the world's most distinguished names in luxury and innovation. Our focus is on exceptional products, refined customer experiences, and delivering excellence to a discerning international clientele.

Location: Dubai, UAE Employment Type: Full-Time Department: Marketing & Brand Development

About the Role

We are looking for an experienced, creative, and commercially focused Creative Director & Digital Marketing Manager to lead our brand's digital presence, creative production, and marketing growth.

The ideal candidate will combine strong creative vision with practical digital marketing expertise. You should understand how to develop compelling video concepts, build premium brand experiences, manage social media platforms, and execute performance-driven advertising campaigns that generate genuine customer interest and business opportunities.

This is a leadership position for someone who understands both the creative and commercial sides of marketing. You will oversee our in-house content creation team, work closely with photographers, videographers, editors, and designers, and take responsibility for developing campaigns that strengthen brand identity, expand audience reach, generate qualified leads, and increase sales.

Experience in luxury retail, premium lifestyle products, high-end accessories, or luxury technology brands will be a strong advantage.

Key Responsibilities1. Creative Direction & Campaign Development

• Develop original creative concepts for digital campaigns, brand storytelling, product launches, and social media content.
• Introduce fresh video formats, engaging content series, and distinctive campaign ideas that differentiate the brand from competitors.
• Lead the creative process from initial concept and scripting through production, editing, approval, and publication.
• Create compelling video hooks, scripts, captions, headlines, and on-screen messaging.
• Establish a consistent visual identity and premium creative standard across all marketing channels.
• Identify relevant social media trends and transform them into brand-appropriate creative opportunities.
• Ensure every campaign communicates the brand's positioning, product value, and exclusivity.

1. Digital Advertising & Performance Marketing

• Plan, execute, and manage advertising campaigns through Meta Ads Manager (Facebook and Instagram) and Google Ads.
• Develop strategies focused on brand awareness, customer acquisition, website visits, qualified inquiries, and sales conversions.
• Research and segment audiences based on customer interests, purchasing behaviour, and market opportunities.
• Manage advertising expenditure and optimize campaigns to improve cost per lead, conversion rates, and return on ad spend (ROAS).
• Conduct A/B testing across creatives, advertisements, audiences, and campaign formats.
• Develop retargeting campaigns to convert previous website visitors, social media users, and interested prospects into customers.
• Monitor campaign performance and prepare actionable reports for management.

1. Brand Development & Marketing Strategy

• Build and execute marketing plans that support long-term brand growth and commercial objectives.
• Develop strategies that strengthen brand awareness, reputation, customer confidence, and market positioning.
• Plan promotional activities, product launches, seasonal campaigns, and brand awareness initiatives.
• Identify new opportunities to reach high-value customers and expand market presence.
• Maintain a consistent luxury identity across websites, social media, advertisements, and other digital touchpoints.
• Work with management to align marketing activities with sales objectives and business priorities.

1. Social Media & Digital Content Management

• Oversee the brand's presence across Instagram, Facebook, TikTok, YouTube, and other relevant platforms.
• Develop and manage monthly and weekly content calendars.
• Direct the creation of Reels, short-form videos, product photography, promotional graphics, Stories, and campaign materials.
• Ensure regular publishing and maintain high standards of content quality.
• Monitor audience engagement, comments, direct messages, and customer feedback.
• Identify potential buyers through social media interactions and coordinate with the sales department for timely follow-up.
• Build meaningful audience relationships and encourage genuine product interest rather than focusing only on views and follower numbers.

1. Creative Production & Team Leadership

• Lead and supervise the in-house content creation team, including photographers, videographers, editors, and designers.
• Assign responsibilities, establish production schedules, and ensure timely completion of creative projects.
• Prepare clear creative briefs with concepts, references, deliverables, and production requirements.
• Direct photoshoots, video productions, editing styles, and visual presentations.
• Review and approve content before publication to ensure consistency and quality.
• Manage relationships with freelance creatives and external production partners.
• Encourage creative innovation, efficiency, and continuous improvement within the team.

1. Website, UX & Digital Experience

• Oversee the visual presentation and creative direction of company websites and digital platforms.
• Work with web developers and designers to improve website layouts, landing pages, product presentations, and user journeys.
• Understand the fundamentals of user experience (UX), user interface (UI), and conversion-focused design.
• Recommend improvements to website functionality, navigation, content structure, and customer experience.
• Ensure that all digital platforms reflect the company's premium brand identity.

1. Analytics, Reporting & Business Performance

• Track and evaluate advertising results, social media performance, website traffic, customer inquiries, and conversions.
• Identify the content formats and marketing channels that deliver the strongest commercial results.
• Measure lead quality, customer acquisition costs, engagement, and sales contribution.
• Prepare monthly marketing reports highlighting achievements, challenges, and opportunities.
• Use performance data to improve future campaigns, creative decisions, and marketing investments.

Requirements & Qualifications

• Minimum 5 years of professional experience in creative direction, digital marketing, social media marketing, or brand management.
• Strong practical experience with Meta Ads Manager and Google Ads.
• Proven ability to develop and manage successful digital advertising campaigns.
• Previous experience directing video production, editing, or creative campaign development.
• Strong understanding of short-form video content, storytelling, social media formats, and visual communication.
• Experience leading an in-house creative team or coordinating multiple creative professionals.
• Knowledge of website management, UX/UI principles, and digital customer journeys.
• Ability to analyse marketing data and translate insights into practical strategies.
• Excellent communication, leadership, planning, and project management skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Professional understanding of social media platforms and digital marketing trends.
• Experience in the UAE market is preferred.

Preferred Industry Experience

Candidates with experience in any of the following sectors will be highly considered:

• Luxury retail and premium consumer brands.
• Luxury smartphones and technology.
• High-end watches, jewellery, and fashion accessories.
• Premium lifestyle and hospitality brands.
• Exclusive products and high-value customer markets.

Ideal Candidate Profile

We are looking for someone who can think like a creative director and operate like a performance marketer.

You should be able to recognise a strong creative idea, turn it into a professional campaign, lead the production team, launch the campaign through the right digital channels, and measure its actual business impact.

You should be confident in presenting ideas to management, directing creative professionals, managing advertising budgets, and taking ownership of marketing results.

This is not simply a social media posting or content production position. It requires a strategic thinker, a hands-on leader, and someone who can connect creativity, brand development, digital performance, and sales growth.

Key Performance Indicators (KPIs)

Performance will be evaluated through:

• Creative campaign quality, originality, and successful execution.
• Advertising efficiency and return on advertising spend.
• Number and quality of customer inquiries and qualified leads.
• Contribution to customer acquisition and sales growth.
• Social media reach, engagement, and audience development.
• Website traffic and conversion improvements.
• Content production quality and delivery timelines.
• Team productivity and creative output.
• Consistency of brand identity across digital platforms.
• Monthly marketing performance and reporting.

How to Apply

Interested candidates are invited to submit their CV along with a portfolio showcasing previous marketing campaigns, creative projects, video productions, and measurable advertising results.

Please include examples of campaigns you have personally developed or managed, particularly those demonstrating creative thinking, audience engagement, and commercial performance.

Only candidates with relevant professional experience and a strong understanding of both creative direction and digital marketing will be considered.

Pay: AED5,000.00 - AED6,000.00 per month

Application Question(s):

• DO YOU HAVE 5 YEARS OF EXPERIENCE IN THIS FIELD?

Work Location: In person