Country Head

About the Job

We are seeking an accomplished and commercially driven Country Head to lead the Philippine operations of a confidential multinational consumer healthcare organization.

The role will focus on overall business strategy, full P&L ownership, commercial leadership, sales and marketing, brand and portfolio development, market expansion, and organizational leadership.

Reporting to the Regional General Manager, this is a key leadership position responsible for driving sustainable business growth, strengthening market presence, optimizing commercial performance, and leading the local organization in alignment with regional and global business objectives.

Work Setup

Fully Onsite | Taguig City | Philippines

Key Responsibilities

Country Strategy & Business Leadership

• Develop and execute the overall country business strategy in alignment with regional and global business objectives.
• Establish strategic priorities, business plans, and growth initiatives to strengthen the organization's market position.
• Identify new market opportunities, business partnerships, and opportunities for expansion.
• Represent the organization in key industry engagements and strategic business discussions.

P&L & Financial Management

• Assume full accountability for the country's P&L, revenue growth, profitability, and overall financial performance.
• Lead annual budgeting, forecasting, and business planning processes.
• Drive financial discipline through effective resource allocation, cost management, and investment prioritization.
• Monitor business performance against established financial and operational targets.

Commercial & Sales Leadership

• Lead the overall commercial organization and ensure effective execution of sales and commercial strategies.
• Drive revenue growth, market penetration, distribution coverage, and channel performance.
• Strengthen relationships with key pharmacy chains, distributors, wholesalers, and strategic accounts.
• Develop effective route-to-market strategies to improve product availability and market reach.
• Establish commercial performance metrics and ensure accountability across the sales organization.

Marketing & Portfolio Management

• Oversee portfolio strategy, brand development, and product performance across consumer healthcare categories.
• Drive brand equity, market share growth, and consumer engagement initiatives.
• Ensure effective execution of marketing campaigns, product launches, and promotional activities.
• Leverage market intelligence, consumer insights, and competitive analysis to identify growth opportunities.

Channel Development & Market Expansion

• Strengthen market presence across pharmacy, modern trade, traditional trade, and relevant digital channels.
• Develop strategic partnerships with key customers and distribution networks.
• Drive omnichannel initiatives to enhance customer reach and consumer experience.
• Identify opportunities to optimize distribution networks and improve commercial effectiveness.

Business Planning & Performance Management

• Lead integrated business planning, demand forecasting, and commercial performance reviews.
• Ensure alignment across Sales, Marketing, Finance, Supply Chain, and other business functions.
• Monitor market trends, competitive activities, and changes in the consumer healthcare landscape.
• Translate business insights into actionable plans and measurable outcomes.

People & Organizational Leadership

• Lead, develop, and motivate the local organization to achieve business objectives.
• Build a high-performing leadership team and foster a culture of accountability, collaboration, and continuous improvement.
• Develop succession plans and strengthen organizational capabilities.
• Ensure alignment with regional and global stakeholders while maintaining effective local execution.

Candidate Profile

• 15+ years of progressive leadership experience in consumer healthcare, pharmaceuticals, OTC, FMCG, or related industries.
• Proven experience in a Country Head, Country Manager, General Manager, Managing Director, or Commercial Director position.
• Demonstrated track record of managing a business with full P&L accountability.
• Strong commercial background covering sales, marketing, business development, and brand or portfolio management.
• Experience managing pharmacy channels, distributors, wholesalers, and key strategic accounts.
• Strong understanding of the Philippine consumer healthcare, pharmaceutical, or FMCG market.
• Experience developing and executing route-to-market strategies and driving nationwide commercial operations.
• Exposure to regional or multinational business environments, including collaboration with regional and global stakeholders.
• Strong financial acumen, strategic thinking, and business planning capabilities.
• Proven ability to lead and develop senior teams and drive organizational growth and transformation.
• Strong leadership, communication, stakeholder management, and decision-making capabilities.
• Entrepreneurial, commercially astute, and results-driven, with the ability to translate strategy into sustainable business performance.