Corporate PR Lead (based in Shanghai/Beijing)

The people here at Apple don’t just build products—they craft the kind of wonder that has revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Bring passion and dedication to your job and there's no telling what you could accomplish.

Apple's Worldwide Communications team informs the world about our innovative products and services, and the values that drive everything we do. The team includes professionals with backgrounds in corporate communications strategy, journalism, media relations, buzz marketing, and event production. We’re looking for trailblazing, collaborative professionals from a variety of creative fields. If that’s you, then your next home may be here. Come and do the best and most exciting work of your career at Apple!

The Greater China team develops and manages world-class communication strategies to support Apple’s continued growth in this dynamic region. We are seeking a Corporate PR Lead to drive the strategy, planning, team management and development, execute programs and initiatives flawlessly with impactful results, and provide strategic counsel to cross functions in the region and worldwide stakeholders. This role will drive the development and implementation of a strategic focused strategy to proactively communicate Apple’s contribution in the community, values, support to developers and customers to targeted media, influencers and stakeholders.

In this role, you will be leading a team of PR Managers who you will actively develop through nurturing and building capabilities tied to our competency architecture and leadership attributes.

This role is expected to be hands-on, working day-to-day with the team and other critical functions including Government Affairs (GA), MD Office, Legal, Apple Retail, Product Marketing, Marcom, Developer Relations, Services and Finance to build our corporate narrative and champion Apple’s contribution and values. The role will also require to lead C-suit of Apple executive’s China trips to cut through our storytelling around contribution to the market and innovation story by partnering with Product PR and broader stakeholders.

You will partner closely with worldwide team to align on messaging and global initiatives while also defining and implementing market-specific ideas for current and future stories. You will rely on your relationship-driven ability to work cross-functionally and cross-borders with worldwide communications to ensure global communications plans are implemented locally.

In addition, you must have the capacity to handle crisis and other reactive PR situations with grace and ease, knowing when and how to respond to media inquiries. You will identify and escalate potential public issues that may impact Apple, diffuse rumors, and resolve conflicting messages.

Lead the planning and delivery of Corporate Communications initiatives and campaigns that meet both worldwide and local objectives. Work with teams globally and locally to find opportunities and implement the initiatives and ideas flawlessly. We expect the initiatives and ideas are high quality, reflecting Apple standard and values, with strategic focus, and with demonstration of innovation year over year. Possess strategic mindset, be sensitive to the market trends and happenings, and have a good read of regulators’ policy. Use the knowledge to develop a set of long term strategy and actionable robust programs to tell stories including but not limited to values, giving, developers and retail that can set Apple apart and resonate well with China audiences. Provide strategic counsel, guidance, support, and resources when needed for the local business team including MD office, sales, retail, marketing, legal, finance, people, and Services. Demonstrate leadership with Apple quality. Manage, mentor and coach, develop the team to deliver high impact results. Show up as a trustworthy and collaborative leader when working with other functions. Use your first-class knowledge of the media landscape in Greater China to proactively broaden and deepen our contacts with technology, state-owned, and business outlets. Have your finger on the pulse of the constantly evolving media and social landscape. Spot the opportunities that arise from these changes and recommend how we can capitalize on them to improve coverage. Supervise and track key coverage for your market and share news with the wider Greater China and global teams when relevant. Maintain a network of agency resources in the region as required to support the execution of local initiatives and programs.

15+ years of experience in a global organization in a consumer and/or corporate PR capacity; 15+ years of experience in a global organization in a consumer and/or corporate PR capacity; Experience delivering public relations campaigns that create impact. Experience managing change and ambiguity while leading teams and building interpersonal relationships. Experience developing and delivering communications that convey a clear understanding of a product narrative to stakeholders. Ability to analyze complex information to solve problems and prioritize tasks in a dynamic environment. Ability to continually prioritize and multi-task in a dynamic, creative, fast-paced environment. Highly collaborative with extraordinary social and interpersonal relationship-building skills. Proficiency in Mandarin and English.

Experience from Technology and/or Consumer Goods sectors Knowledge of China’s regulation that relevant to Apple’s business. Network of media, journalist contacts and high profile influencers in Greater China. Knowledge of social media platforms and digital media trends. University degree in Business, Communications, Marketing, Journalism, or Arts.