Corporate Local Store Marketing Manager

About Launch

Launch Family Entertainment creates active, memorable experiences for families and communities. Our marketing team supports a growing network of franchise owners through brand campaigns, local marketing programs, grand openings, memberships, parties, events, and community engagement.

Position Summary

The Local Store Marketing Manager is the day-to-day leader for park-level marketing implementation. This role ensures that approved marketing calendars, quarterly promotional kits, paid advertising plans, and local marketing activities are executed consistently across participating parks. Working with franchisees, park operators, agencies, and the corporate team, the manager identifies execution gaps, follows through on commitments, and provides actionable reporting and recommendations.

CORE PURPOSE

Turn existing corporate marketing plans into reliable park-level execution, measurable accountability, and stronger franchisee support.

Key Responsibilities

Marketing calendars, kits & promotional execution

• Maintain a park-by-park tracker for monthly marketing calendars, campaign deadlines, deliverables, and completion status.
• Coordinate quarterly marketing kits, seasonal offers, membership and birthday promotions, and local events; verify receipt, setup, launch, and proper in-park execution.
• Partner with the Brand Manager to distribute approved creative and brand instructions; collect photos, links, or other proof of execution and follow up on missed items.
• Guide parks on approved local outreach tactics, including schools, fundraising, partnerships, grassroots promotions, and community events.
• Be the first point of contact for park marketing requests. Answer routine questions, point parks to existing assets, and route technical issues to IT. When something needs new creative, bring you one complete brief with the park, offer, channel, deadline, and requested asset.

Paid advertising, marketing minimums & vendor oversight

• Track required marketing minimums, approved plans, actual advertising spend, budget pacing, and underinvestment by park.
• Review Google Ads, Meta, CTV, OTT, display, DOOH, and other paid campaigns for correct ZIP/radius targeting, creative, flight dates, tactics, spend, conversion tracking, and campaign health.
• Work with agencies and park teams to track targeting, campaign launches and optimizations, tracking, or missed deliverables; document corrective actions and escalate recurring risks.

SCOPE OF ROLE | CONTINUED

Key Responsibilities (continued)

Franchisee relationships, field support & openings

• Serve as a consistent local store marketing support contact; lead or participate in franchisee and GM check-ins with clear owners, deadlines, and next steps.
• Support new parks through marketing launch checklists, local awareness tactics, agency readiness, community outreach, and soft/grand opening promotion execution.
• Travel to park locations as needed for openings, training, local activations, marketing reviews, and direct franchisee support.

Reporting, analysis & continuous improvement

• Research and provide intelligence on the local communities such as competition, new developments, demographic shifts, employment census, and more.
• Own weekly exception updates and a monthly park marketing scorecard covering calendar completion, kit execution, marketing spend, paid media checks, and open issues.
• Review available advertising, GA4/website, POS, and reporting data to connect marketing activity with meaningful guest actions such as loyalty, bookings, visits, memberships, and revenue, while noting attribution limits.
• Share best practices across parks, recommend changes to local tactics, and work with the VP of Sales & Marketing on strategy optimization and priority escalations.

Qualifications

Required

• Approximately 3+ years of relevant marketing, field/local store marketing, paid media, or multi-location operating experience; equivalent experience considered.
• Strong working knowledge of Google Ads and Meta Ads Manager, including geo-targeting, budgets, reporting, tracking, and the ability to independently assess agency execution.
• Excellent organization, analytical judgment, communication, and follow-through; comfortable working with franchise owners, general managers, and agencies. Strong interpersonal skills.
• Proficiency with spreadsheets, dashboards, and marketing/project tracking tools; ability to travel domestically.
• Ability to travel to Launch locations

Preferred

• Franchise, multi-unit retail, hospitality, restaurant, or family entertainment experience; familiarity with GA4, Google Business Profile, CRM/POS data, and ads platforms.

How Success Is Measured

Consistent execution of approved park marketing calendars and promotional kits; visibility into marketing minimum compliance; fewer preventable paid media errors; timely issue resolution; useful park-level reporting; and stronger franchisee engagement. Specific targets will be set in partnership with the VP.

Pay: $50,000.00 - $57,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off

Work Location: Remote