CONTENT STRATEGIST & SCRIPTWRITER

Company: Seller’s Hub Group Work Setup: Onsite Location: General Trias City, Cavite

Job Overview

We are looking for a creative and strategic Content Strategist & Scriptwriter who can develop engaging, compelling, and sales-driven content concepts for TikTok and other social media platforms.

The ideal candidate will be responsible for researching content opportunities, developing creative angles and persuasive scripts, and translating product features and customer needs into effective content concepts. This role will work closely with the Multimedia Artist and other members of the TikTok team to produce content that strengthens brand awareness, drives audience engagement, and supports TikTok Shop sales objectives.

Key Responsibilities

• Research and develop content ideas using social media platforms, competitor analysis, market observations, and AI tools when applicable.
• Explore different hooks, angles, formats, and creative approaches to generate fresh and engaging content concepts.
• Identify content opportunities based on target audience interests, customer pain points, product benefits, and potential for engagement and sales.
• Develop compelling hooks, scripts, storylines, and creative briefs to guide video production.
• Provide clear creative directions and visual references to the Multimedia Artist to ensure efficient execution and minimize revisions.
• Ensure content concepts have a logical flow, engaging presentation, and clear messaging that effectively communicates product value.
• Collaborate with the Multimedia Artist to exchange ideas, incorporate feedback, and continuously improve creative outputs.
• Coordinate with the Influencer Marketing Associate and Advertiser when necessary to align in-house content with successful affiliate creatives and advertising insights.
• Conduct product research and testing to develop product knowledge and create authentic, relatable, and credible content.
• Monitor content performance, including views, average watch time, engagement, and click-through rate, to identify opportunities for improvement.
• Analyze underperforming content and recommend alternative hooks, angles, scripts, and concepts.
• Continuously test different content approaches to identify winning concepts that can support TikTok Shop sales objectives.
• Ensure that all content concepts comply with TikTok Shop guidelines and applicable product-claim requirements.

Qualifications

• Has relevant experience in TikTok content creation, social media content development, scriptwriting, or a related field.
• Preferably has experience developing product-focused or conversion-driven content.
• Knowledgeable in creating compelling hooks, engaging storylines, and persuasive scripts that highlight product benefits and address customer pain points.
• Has a good understanding of TikTok trends, audience behavior, and short-form content formats.
• Demonstrates creativity, curiosity, and initiative in researching new ideas and exploring different creative approaches.
• Open to feedback, collaboration, and revisions to improve content quality and effectiveness.
• Able to analyze content performance, identify areas for improvement, and proactively develop alternative creative solutions.
• Possesses strong research, communication, scriptwriting, and creative planning skills.
• Can work collaboratively with the Multimedia Artist and other members of the TikTok team.
• Willing to conduct product research and testing to develop authentic and relatable content.
• Can manage multiple content concepts, prioritize tasks, and meet deadlines in a fast-paced work environment.
• Willing to work onsite in General Trias City, Cavite.

Why Join Us?

Be part of a creative and results-driven team where your ideas, storytelling skills, and strategic thinking can directly contribute to brand growth and business performance.

Pay: Php18,000.00 - Php22,000.00 per month

Benefits:

• Company events
• Health insurance
• Paid training
• Promotion to permanent employee

Work Location: In person