Content Creator & Social Media Manager

1.⁠ ⁠Position Overview

The Content & Social Media Manager is responsible for the overall creative direction, content creation, and day-to-day management of The Wave Lounge’s digital presence.

This is a hands-on, in-house role combining social media management, professional photography, graphic design, content writing, video creation and creative marketing. The successful candidate will be responsible for producing high-quality, on-brand content that reflects The Wave Lounge’s premium positioning across Instagram, Facebook and other relevant digital channels.

The role requires an individual who can independently conceptualise campaigns, plan content, photograph services and treatments, design promotional materials, write compelling copy, edit video content and manage the end-to-end publishing process.

The objective is to bring the creative production function in-house, reducing reliance on external agencies for routine content creation while improving brand consistency, creative quality and speed of execution.

2.⁠ ⁠Key Responsibilities

A. Creative Direction & Brand Management

• ⁠ ⁠Maintain the visual identity and creative direction of The Wave Lounge across all social media platforms.
• ⁠ ⁠Develop creative concepts that reflect the brand’s luxury, elegant and premium positioning.
• ⁠ ⁠Establish and maintain consistency in visual style, photography, typography, colours, layouts and tone of voice.
• ⁠ ⁠Translate marketing objectives, seasonal campaigns and business priorities into compelling creative content.
• ⁠ ⁠Develop monthly creative concepts, content themes and campaign ideas.
• ⁠ ⁠Ensure all published content meets the brand’s quality standards and approved brand guidelines.
• ⁠ ⁠Proactively identify opportunities to elevate the brand’s digital presence and differentiate The Wave Lounge from competitors.

B. Social Media Management

• Manage the day-to-day operation of The Wave Lounge’s Instagram, Facebook & TikTok accounts.
• ⁠Develop and maintain monthly content calendars, including posts, Reels, Stories and promotional campaigns.
• Plan, schedule, publish and manage content in line with the agreed marketing calendar.
• Create engaging Instagram Stories, including educational content, treatment explanations, FAQs, client testimonials, staff introductions and promotional content.
• Manage Instagram Highlights, ensuring information is current, organised and visually consistent.
• Monitor comments, tags, mentions and relevant user-generated content, coordinating reposting in line with company guidelines.
• ⁠ ⁠ Monitor platform trends and recommend relevant opportunities without compromising the brand’s positioning.
• ⁠ ⁠Coordinate content across branches and ensure relevant promotions, services and announcements are communicated accurately.
• ⁠ ⁠Track content performance, engagement, reach, audience growth and other relevant social media metrics.
• ⁠ ⁠Prepare monthly social media performance reports with recommendations for improvement.

C. Professional Photography & Videography

• Plan and execute in-house photography and video shoots across The Wave Lounge’s branches.
• ⁠Photograph salon services, beauty treatments, hair styling, nails, facials, massage, Moroccan baths, retail products, interiors, staff and client experiences
• Produce high-quality imagery suitable for luxury beauty and wellness marketing.
• ⁠Capture short-form video content for Instagram Reels, Stories and Facebook.
• ⁠ ⁠Understand lighting, composition, framing, angles, colour balance and styling.
• ⁠ ⁠Prepare shoot lists and creative briefs for more complex shoots.
• ⁠ ⁠Coordinate models, staff, treatment preparation, props and locations where required.
• ⁠ ⁠Edit and retouch photographs and colour-grade video content to a professional standard.
• ⁠ ⁠Maintain an organised digital library of photographs, videos and approved creative assets.
• ⁠ ⁠Ensure appropriate consent and authorisation are obtained before publishing identifiable client or model content.

D. Graphic Design & Creative Production

• ⁠ ⁠Design all day-to-day social media creative assets, including posts, carousels, Stories, Reels covers and promotional graphics.
• ⁠ ⁠Design marketing materials for service promotions, seasonal campaigns, packages, memberships, gift vouchers and retail products.
• ⁠ ⁠Create digital assets for branch-specific campaigns, partnerships, influencer collaborations and special events.
• ⁠ ⁠Produce promotional artwork for WhatsApp marketing, email campaigns, website banners and other digital channels as required.
• ⁠ ⁠Adapt creative assets to the correct dimensions and formats for each platform.
• ⁠ ⁠Develop reusable templates while ensuring content remains fresh, premium & visually engaging.
• ⁠ ⁠Prepare print-ready artwork for menus, price lists, signage, flyers and other in-store marketing materials.
• ⁠ ⁠Ensure accuracy of service names, pricing, promotional terms, spelling and visual presentation before publication.
• ⁠ ⁠Manage creative revisions and maintain organised working files and final approved artwork.

E. Content Writing & Copywriting

• ⁠Write all social media captions, Story copy, promotional messaging, campaign headlines and calls to action.
• Maintain a consistent, elevated and sophisticated luxury tone of voice.
• Communicate the benefits of treatments and services in a clear, compelling and professional manner.
• Develop educational content explaining services, treatment benefits, product features, and frequently asked questions
• ⁠Write copy for seasonal promotions, new service launches, memberships, packages and retail campaigns.
• ⁠ ⁠Proof read all content for spelling, grammar, accuracy and consistency.
• ⁠ ⁠Ensure wording reflects the brand’s positioning rather than relying on generic beauty marketing language.
• ⁠ ⁠Collaborate with the Operations and Marketing teams to verify service information, pricing and promotional details before publication.

F. Digital Marketing & Campaign Support

• ⁠Support the planning and execution of digital marketing campaigns across Instagram, Facebook and other relevant channels.
• Translate campaign briefs into creative concepts, promotional artwork, copy and platform-ready assets.
• Assist with the preparation of paid social media advertising creatives and variations for testing.
• Coordinate with external agencies or specialists responsible for paid media buying, campaign optimisation or advanced advertising strategy, where applicable.
• Support website content updates, digital promotional banners and basic SEO-related content requirements.
• Assist with influencer and brand collaboration content, ensuring deliverables align with company guidelines.
• Monitor competitor activity, relevant industry developments and emerging beauty and wellness trends.
• Work with branch management and the wider operations team to promote priority services, improve awareness and support revenue-generating initiatives.

G. Content Planning & Internal Coordination

• ⁠Work closely with management to understand monthly priorities, revenue objectives, upcoming promotions and new service launches.
• ⁠Coordinate photography & content requirements with branch managers.
• Develop shoot schedules and ensure branches, staff, models & treatments are prepared.
• Maintain an organised workflow for content planning, production, review, approval, publication.
• Obtain management approval for campaigns, pricing, offers, content requiring authorisation.
• ⁠ ⁠Ensure all content is delivered on time and that approved campaigns are executed according to schedule.

⁠ ⁠3.⁠ ⁠Required Qualifications & Experience

• Relevant qualification in Graphic Design, Digital Marketing, Media Production, Photography, Communications or a related field; equivalent practical experience will also be considered.
• ⁠Minimum 3 - 5 years of relevant experience in social media management, creative content production or digital marketing.
• ⁠Demonstrable professional photography skills, including product, beauty, portrait, and lifestyle photography.
• Strong graphic design skills, portfolio demonstrating high-quality digital and promotional creative work.
• Proven experience managing Instagram and Facebook business accounts.
• Experience producing short-form video content, including Reels and promotional videos.
• Strong copywriting & editing skills, with the ability to adapt tone of voice to a premium brand.
• ⁠Experience working with beauty, luxury, wellness, hospitality or lifestyle brands is highly desirable.
• ⁠ ⁠A portfolio demonstrating photography, graphic design, social media content and campaign execution is essential.

4.⁠ ⁠Technical Skills

The candidate should be proficient in relevant tools, including:

• ⁠ ⁠Graphic design: Adobe Photoshop, Illustrator and/or Canva Pro.
• ⁠ ⁠Photography and video editing: Adobe Lightroom, Photoshop, Premiere Pro, CapCut or equivalent professional tools.
• Social media management: Meta Business Suite and relevant scheduling and analytics platforms.
• ⁠Content creation: Reels editing, basic motion graphics, image retouching and video formatting.
• Reporting: Social media analytics, performance tracking and basic reporting in spreadsheets.

The candidate must be comfortable working independently with the equipment and software required to deliver professional-quality content.

5.⁠ ⁠Personal Attributes & Competencies⁠ ⁠

• Strong creative eye and attention to detail.
• Excellent understanding of luxury branding and visual presentation.
• Highly organised, proactive and capable of managing multiple projects simultaneously.
• Strong written and verbal communication skills.
• Able to work independently from concept development through to final publication.
• Commercially minded, understanding of how content supports bookings, sales and brand awareness.
• Receptive to feedback and capable of translating brand direction into improved creative output.
• Flexible and comfortable travelling between branches for photography and content production.
• Reliable in meeting deadlines while maintaining consistently high standards.

The successful candidate will establish a consistent, high-quality in-house creative function for The Wave Lounge, ensuring that social media content, photography, graphic design and promotional communications reflect the brand’s luxury positioning while supporting marketing objectives and business growth.

NOTE: Please ensure that your portfolio is ready for review once you are contacted by our Team.

Email: hr@thewavelounge.ae Contact No./Whatsapp: +971 50 926 1797

Pay: AED10,000.00 - AED12,000.00 per month

Work Location: In person