Content & Communications Manager

About Alpha USA

Alpha USA exists to equip and serve the Church in its mission to help people discover and develop a relationship with Jesus. Every staff member at Alpha plays a critical role in advancing this mission, contributing to a culture of prayer, hospitality, evangelism, and innovation.

PURPOSE OF ROLE, SPECIFIC RESPONSIBILITIES (INCLUDED BUT NOT LIMITED TO):

We're looking for someone who thinks in stories and executes in strategy, a rare combination of creative instinct and editorial discipline who can own Alpha USA's content and communications lane from concept to published.

The Content & Communications Manager leads the strategy, production, and channel ownership of Alpha USA's brand storytelling and external communications. This isn't a role for someone who waits for a brief. This role is perfect for someone who writes the brief, then executes it.

You'll work closely with the Senior Director of Communications & Marketing and collaborate across the growth marketing, creative, and experiential teams to ensure Alpha's voice is consistent, compelling, and built to move people.

Content Strategy & Editorial Direction

- Own and maintain Alpha USA's editorial calendar across channels — blog, email, social, and long-form content - Set the content strategy for key campaigns and audiences, thinking audience-first before deciding on format or channel - Develop and steward Alpha USA's brand voice, ensuring consistency across every piece of content the team produces - Commission, brief, and edit content produced by team members, freelancers, and ministry partners

Copywriting & Storytelling

- Write and edit across formats: email campaigns, blog posts, landing page copy, social captions, scripts, and long-form storytelling - Interview staff, church leaders, and Alpha participants to surface stories that bring the mission to life - Adapt Alpha Global creative assets and messaging for the US context — contextualizing, not recreating - Develop compelling narratives for lead gen campaigns in partnership with the Marketing and Campaign Manager

Channel Ownership

- Oversee the Alpha USA blog — editorial standards, publishing cadence, and SEO alignment - Own external email communications beyond campaigns (newsletters, updates, thought leadership sends) - Collaborate with the Social Media Coordinator on content planning, ensuring brand voice consistency across organic channels - With the direction of the Senior Director of Marketing and Communications, serve as the content and comms lead for organizational moments (ex: product launches, The Alpha Conference, key announcements)

Team Leadership & Cross-functional Collaboration

- Set strategy, provide direction and create content and communications to be used across the organization - Partner with the Lead Designer to ensure creative and copy work in alignment - Work with ministry teams (Envision, Generations, Equip) to understand audience needs and translate them into content that serves organizational goals - Bring an audience-first perspective into cross-functional planning conversations before tactics are decided

ESSENTIAL SKILLS, EXPERIENCE AND EDUCATION:

- 5+ years in content strategy, communications, or brand storytelling — ideally in a nonprofit, ministry, or mission-driven organization - Exceptional writer across formats: you can write a punchy social caption and a 1,200-word narrative piece, and they both sound like the same brand - Demonstrated experience building or stewarding a content strategy, not just executing one someone else designed - Comfort with photo and video concepts — you don't need to shoot everything, but you can direct creative and brief a freelancer well - Familiarity with HubSpot or similar marketing automation platforms; you understand how content feeds a nurture sequence - Experience working across teams — you can translate ministry goals into marketing strategy without losing either

Nice to Have

- Experience in a faith-based or church-adjacent organization - Background in or exposure to Catholic audiences or multicultural ministry contexts - Basic Adobe Creative Suite or Canva familiarity — enough to give informed creative direction - Experience managing or developing an early-career team member

DESIRABLE CHARACTERISTICS :

- Mission-driven and people centered, with a genuine desire to enable others through technology. - Clear, steady leader who brings calm, structure, and focus in complex or ambiguous situations. - High ownership mindset, taking responsibility from idea through execution and follow-through. - A builder’s instinct—energized by imagining what Alpha’s technology could become, not only maintaining what it already is. - Embodies Alpha culture (prayer, invitation, hospitality, generosity). - Adheres to Alpha Staff Operating Values. - Able to navigate tensions between agility and governance–able to create clear, simple pathways for teams adopting new tools, etc. Without compromising data or security.

COMPETENCIES & ATTRIBUTES

- Embodies Alpha DNA (prayer, invitation, hospitality, etc.) - Adheres to Alpha Staff Operating Values (see attached) - Ability to oversee a growing network of churches and partnerships - Ability to Cast Vision in a Compelling Way - Motivational Leadership - Collaboration / Teamwork - Drive for Results (see Organizational Goals) - Problem Solving and Innovation

The pay range for this role is:

65,000 - 75,000 USD per year(Remote (United States))