Community Marketing Manager

Job Description: Community Marketing Manager

Vertical : International Mentoring Center (IMC)

Reports to: Chief Operating Officer

Location: Dubai, Al Nahda,

Employment type: Full-time

About IMC

IMC is a global mentoring and credentialing Association of credential holders, active members, mentors and partners. Our community is our strongest asset. We are looking for a Community Marketing Manager who will deepen member engagement, build IMC’s visibility and trust in the market and turn members into advocates.

Role Summary

The Community Marketing Manager owns the member experience from onboarding to long-term engagement and drives marketing that grows IMC’s membership, brand and trust. You will be the face and voice of IMC across digital channels and offline events, create content (written and video) that tells the IMC story, run social media and support learning and development initiatives that keep members growing and connected. You will also be our idea person, bringing fresh, unconventional thinking to campaigns, content and member experiences.

Key Responsibilities1. Member Engagement and Relationship Management

• Be the primary point of contact for members and credential holders; build genuine, ongoing relationships with them.
• Run member onboarding so every new member is welcomed, oriented and connected quickly.
• Maintain a member database and track engagement, feedback, renewals and satisfaction.
• Identify active and high-potential members and engage them as ambassadors, speakers, mentors and contributors.
• Resolve member queries and escalate issues in a timely, professional manner.
• Build and nurture relationships with partners, institutions and social initiatives that give members projects, visibility and branding opportunities.

1. Content Creation

• Draft engaging content: newsletters, blogs, member stories, event announcements, press notes, captions and community updates.
• Plan and maintain a monthly content calendar aligned with IMC’s brand positioning and priorities.
• Spotlight member achievements, credential holder journeys and success stories.
• Support PR efforts by drafting press releases and coordinating media and publication opportunities.
• Ensure all content follows IMC’s brand voice, tone and quality standards.

1. Video Production and Editing

• Edit short-form and long-form videos: event highlights, testimonials, reels, explainers and learning snippets.
• Add captions, branding, music and graphics; adapt videos to different platform formats.
• Maintain a library of video assets for reuse across channels.

1. Social Media Management

• Manage IMC’s social media channels (LinkedIn, Instagram, YouTube, X and others as relevant).
• Plan, schedule and publish posts; respond to comments and messages promptly.
• Grow followers, reach and engagement through consistent, community-led content.
• Monitor analytics and share monthly performance reports with insights and recommendations.
• Manage online conversations and protect brand reputation.

1. Events and Offline Participation

• Plan and coordinate meetups, workshops, webinars and member visits, both online and offline.
• Handle logistics, invitations, participation tracking and post-event follow-up.
• Represent IMC at external events and capture content for use across channels.

1. Learning and Development

• Work with the L&D and curriculum team to support member learning journeys, such as workshops, mentoring circles, masterclasses and peer-learning sessions.
• Promote learning programs and credentialing pathways within the community.
• Collect learner feedback and help improve programs.
• Create learning-oriented content, such as tips, resources, short explainers and curated reading.

1. Marketing and Brand Growth

• Plan and run marketing campaigns that grow IMC’s membership, credential uptake and brand awareness across digital and offline channels.
• Support brand positioning so IMC’s message and identity stay consistent at every touchpoint.
• Run email, newsletter and community broadcast campaigns that drive registrations, renewals and event participation.
• Build referral, advocacy and ambassador programs that turn members into IMC’s best marketers.
• Drive PR and visibility through media mentions, partner collaborations, guest features and speaking opportunities.
• Track campaign reach, conversions and cost and refine what works.

1. Ideas and Innovation

• Bring a steady flow of fresh, unconventional ideas for member engagement, campaigns, content formats and events.
• Pilot new formats such as member challenges, member-led series, micro-communities, live sessions and collaborations with social initiatives.
• Spot trends in community building, social platforms and learning, and adapt them for IMC.
• Run small experiments, measure the results and scale what works.
• Pitch new ideas to leadership each month with a clear goal, plan and success measure.

Qualifications and Experience

• Bachelor’s degree in Communications, Marketing, Mass Media, Management or a related field.
• 2 to 5 years of experience in community management, digital marketing, social media, content marketing or member engagement (experience in EdTech, associations, mentoring or professional communities is a plus)

Skills and Competencies

Technical

• Excellent written and verbal communication in English; additional languages are an advantage.
• Video editing proficiency (Premiere Pro, Final Cut, DaVinci Resolve, CapCut or similar).
• Design tools such as Canva or Adobe Creative Suite.
• Social media scheduling and analytics tools (Meta Business Suite, LinkedIn Analytics, Buffer, Hootsuite or similar).
• Working knowledge of CRM or community platforms and basic reporting.
• Marketing fundamentals: campaign planning, email marketing, SEO basics, brand storytelling and performance tracking.

Behavioral

• Warm, approachable and confident when engaging with members and senior professionals.
• Strong relationship-building and follow-through.
• Creative, organized and able to manage multiple projects and deadlines.
• Self-driven, with a sense of ownership and an interest in learning and mentoring.
• Comfortable working across marketing, operations and L&D teams.
• Creative, curious and unconventional: an out-of-the-box thinker who turns ideas into campaigns and experiences that get members talking.

Key Performance Indicators

• Member engagement rate and active-member growth
• Onboarding completion and member retention or renewal
• Social media growth, reach and engagement
• Content and video output against the monthly calendar
• Event participation and member satisfaction scores
• Number of member stories, testimonials and ambassadors featured
• Campaign reach, registrations and conversions
• Brand visibility and PR mentions
• New ideas piloted and their results

What We Offer

• Opportunity to shape the community of a growing global mentoring and credentialing organization
• Exposure to leadership, global partnerships and a range of mentoring and learning initiatives
• A learning-oriented culture with room to grow into larger community, brand or L&D roles
• Compensation: As per experience and industry standards

Work Location: In person