Commercial Manager

Job Description

We are looking for a dedicated and patient-centered Commercial Lead who wants to be part of the journey to redefine healthcare services of the future.

We are not currently in a position to offer sponsorship to candidates for this role.

Job Role: Commercial Lead (Business Development & Growth)

Location: London-based, with hybrid working and occasional travel between current and future skindoc sites, partner organisations and events.

Employment Type: Full-time

Reporting to: CEO / Co-founder & Clinic Manager

Salary: £40,000 - £45,000 dependent on experience, with annual performance-related bonus

About skindoc.

skindoc was founded in 2021 by two London-based Consultant Dermatologists to make high-quality specialist dermatology more accessible.

Starting as a digital-first service, skindoc has developed into a leading digi-physical dermatology provider, combining UK-wide online care with face-to-face clinics and an expanding range of specialist services.

Our next phase of growth will involve opening further clinical sites, developing new services and expanding partnerships across both the private and NHS sectors. We are therefore looking for a dedicated Commercial Lead to take ownership of business development, partnerships and commercial growth across both our digital and physical services.

Our Values

Those who succeed here strongly align with our values:

1. Care for the patient

The healthcare services of the future need to focus on highly available quality care. That requires empathy, respect and passion for the patient and healthcare as a profession.

1. Shoulder to shoulder

We create magic and results through collaboration and initiative. We look after each other, cultivate talent and combine expertise.

1. Integrity as identity

Professional quality and ethical considerations come first. We stand tall and face difficult decisions together.

1. Two steps ahead

Better solutions require innovative thinking, trust, and implementation power. We know that everything is possible and have the courage to deliver first.

About the Role

· This is a broad, hands-on commercial role for someone who wants to help build and scale a growing healthcare company.

· Working closely with the founders and senior leadership team, you will identify opportunities, generate new business, develop and manage partnerships, and help turn commercial ideas into functioning services.

· You will work across both our digital and face-to-face arms and will be responsible not only for winning new relationships, but also for strengthening existing ones.

· Successful healthcare partnerships need to work for both sides. You will therefore help ensure that our clients, partners and patients receive an excellent service, while our doctors and clinicians are equally well supported and engaged.

· This is not a purely desk-based sales role. You will move between commercial strategy, lead generation, account management, events, marketing collaboration, service launches and new clinic development.

Key Responsibilities

1. Commercial Strategy & Business Development

• Shape and deliver skindoc's commercial strategy with the leadership team, spanning digital and face-to-face care across private, NHS and wider healthcare partnerships.
• Research new markets, sites, services, commercial models and competitors.
• Build business cases, financial projections and launch plans for new partnerships, services and sites.
• Maintain a structured commercial roadmap, from initial contact through negotiation, launch and ongoing management.

1. Business Development & Partnerships

• Build a consistent pipeline of commercial opportunities across target groups: private hospitals, clinic groups, GP practices, PCNs, NHS Trusts, ICBs, insurers, employers, occupational health, pharmacies, and digital health platforms.
• Generate introductions through networking, referrals, events and direct outreach; develop proposals, presentations and commercial offers.
• Manage existing partnerships end-to-end, acting as key contact, resolving issues, and identifying opportunities to expand into new services, locations or referral pathways.
• Maintain strong relationships on both sides of each partnership: partners/clients (responsive, professional service) and clinicians (supported, engaged, able to deliver quality care).
• Keep CRM records accurate and follow-ups timely; prioritise long-term relationships over short-term wins.

1. New Clinics & Site Development

• Identify and assess new clinic locations; support negotiations and business cases.
• Coordinate openings, builds, refurbishments and fit-outs, managing contractors, suppliers, timelines and budgets.
• Coordinate signage, branding, wayfinding and launch materials.
• Build local referral relationships ahead of launch, and support launch campaigns and post-launch review.
• Requires regular travel and on-site time during launches and projects.

1. New Service Development

• Identify commercially attractive new services aligned with skindoc's offering.
• Work with clinical leads on service requirements and sustainable models; research demand, competitors and pricing.
• Build business cases, coordinate cross-team launch plans, and develop referral pathways.
• Monitor post-launch performance and identify opportunities to improve or replicate services elsewhere.

1. Marketing Collaboration

• Partner closely with the Marketing and Social Media Manager on a shared but distinct remit: Commercial Lead owns commercial objectives, partnerships, lead generation, referral growth, launches and conversion; Marketing owns content, channels, brand and creative execution.
• Jointly develop campaigns, launch materials, referral collateral and partner communications, monitoring lead conversion.

1. Events & Referrer Engagement

• Develop and run educational/networking events (GP evenings, teaching sessions, clinic launches, corporate events) that build genuine value for referrers while raising awareness of skindoc's services and pathways.
• Ensure every event has clear commercial objectives and systematic lead follow-up.

1. Commercial Performance & Reporting

• Set and report KPIs covering pipeline/conversion, referral volumes, revenue growth by channel, partner and clinician retention, new site/service performance, and event effectiveness.
• Use data to prioritise where commercial effort and investment should be focused.

1. Commercial Infrastructure

• Develop SOPs, proposal templates, and partnership review frameworks; maintain structured CRM and pipeline management.
• Support partner onboarding, tender/procurement submissions, due diligence and contract management.
• Work with clinical, governance and finance teams to ensure commercial activity operates within a regulated healthcare environment (clinical/regulatory policy itself remains with clinical and governance leadership).

Person Specification

Essential

· Experience in business development, commercial growth, partnerships or a related role.

· Track record of generating new business and developing relationships.

· Is confident engaging senior stakeholders and approaching new organisations.

· Commercial awareness, including pricing, revenue, costs and commercial models.

· Has excellent relationship management, communication and presentation skills.

· Can manage multiple projects and take opportunities from idea through to delivery.

· Is highly organised, proactive and comfortable working in a fast-growing environment.

· Can move comfortably between strategy and hands-on implementation.

· Is confident working with clinicians and senior healthcare professionals.

· Can prepare professional proposals, presentations and business cases.

· Is digitally confident and comfortable using CRM, reporting and productivity systems.

· Is willing to travel between existing and future sites and attend launches, events and refurbishment projects.

· Understands that sustainable healthcare growth depends on maintaining strong experiences for patients, clinicians and commercial partners.

Desirable

· Experience in one or more of the following would be advantageous:

· Private healthcare or NHS partnerships.

· Dermatology, digital health or telemedicine.

· Multi-site healthcare businesses or healthcare scale-ups.

· New clinic openings, service development or refurbishment projects.

· Healthcare tenders or procurement.

· Account management, private medical insurance or corporate healthcare.

· CRM implementation, digital marketing, events or stakeholder engagement.

· Supplier, fit-out or project management.

· Healthcare experience is highly desirable, although an exceptional candidate from another regulated, consumer-facing or service-based sector would be considered.

Performance Bonus

The role will include eligibility for an annual performance-related bonus.

This is not a commission-based sales role, and the bonus will not be determined by individual deals or short-term sales performance.

Instead, it will reflect overall contribution to skindoc's commercial and strategic objectives, including areas such as:

· Commercial growth and referral development.

· Partnership pipeline and conversion.

· Successful launch of new services and clinics.

· Retention and development of strategic partners.

· Partner satisfaction and clinician engagement.

· Delivery of agreed projects on time and within budget.

· Effectiveness of events and business development activity.

· Wider company performance.

Specific objectives will be agreed with the leadership team and reviewed periodically.

The aim is to reward sustainable growth, strong execution and long-term relationships.

What Success Looks Like

Success in the role will include:

· A clear and measurable commercial growth strategy.

· A strong and well-managed business development pipeline.

· Consistent generation of new opportunities.

· Stronger existing partner relationships.

· Increased referrals and revenue.

· New private and NHS partnerships.

· Successful launches of new services and clinic locations.

· A structured programme of GP and stakeholder engagement.

· Strong collaboration between commercial, marketing, clinical and operational teams.

· Clear commercial reporting and KPIs.

· High levels of partner, clinician and patient satisfaction.

Most importantly, we want this person to continually ask: Where is the next opportunity, how do we make it happen, and how do we turn it into a successful long-term relationship?

What We Offer

· Competitive salary and pension contributions.

· Annual performance-related bonus linked to commercial, strategic and company objectives rather than individual sales commission.

· 25 days annual leave, your birthday off, plus bank holidays.

· Complimentary dermatology care.

· Regular sponsored team social events.

· Hybrid flexibility.

· Direct exposure to the founders and senior leadership team.

· Significant autonomy and ownership.

· The opportunity to shape the commercial direction of a growing healthcare company.

· Genuine potential for the role to develop into a senior commercial leadership position as the business grows.

Key Points

· Full-time role.

· London-based with hybrid flexibility.

· Regular travel to clinics, prospective sites, partner organisations and events will be required.

· Some evening attendance may be required for GP education, networking and launch events.

· This is a hands-on role combining strategy with implementation.

· Six-month probation period.

Pay: £40,000.00-£45,000.00 per year

Benefits:

• Company pension
• Employee discount
• Work from home

Work Location: Hybrid remote in London SW6 5NH