Cluster Head - Rest of Karnataka

KEY RESPONSIBILITIES

Business Growth

-

Achieve sales volume and revenue targets as decided for the cluster while managing a healthy brand mix, and effective usage of A&D

-

Develop a strategy to Beat the market. Identify opportunities and use levers like A&D and credit policy to increase Market Share, and deliver on target

-

Review the trade schemes, and monitor effectiveness and modify basis performance

-

Liaise with and manage Syndicates, retail and wholesale groups and be the first point of escalations

Sales Planning & Inventory Management

-

Implement and manage sales planning and stock forecasting strategies with high levels of accuracy and consistency at a cluster level

-

Liaise with demand planning and supply chain to understand and address any supply constraints/ issues

Channel and Distributor Management

-

Establish distributor/ wholesaler KPIs for driving effective distribution of PRI portfolio

-

Ensuring ROI calculation and reporting for distributor

-

Ensure timely collection of receivables from distributor, and inventory management

-

Ensuring productivity of the manpower on distributor payroll

-

Monitor and track Secondary scheme processing

-

Strengthen relationships with channel partners (retail and wholesale), especially syndicates, and responsible for channel escalation handling

Retail Engagement

-

Ensure periodic coverage of key customer groups and syndicates

-

Create the CSM engagement initiative for the cluster

-

Create and own the retail engagement plan

-

Ensure Channel Play/Hawk eye scores and execution is delivered as per the norm on monthly basis

Market Intelligence & Performance Monitoring

-

Regularly conduct retail outlet audits to study market share movements and track market share

-

Lead general administration and MIS tracking, tier wise and account wise consolidation for weekly and monthly sales reports; lead business analysis and integrate that analysis into business strategies to get business and better market share

-

Gain market intelligence and visibility through competitive mapping and analyzing market trends across the state; regularly induce customer feedback to recreate and re-strategize the promotional and selling strategies

Brand Building & Demand Generation

-

Review efficiency and efficacy of expenditure undertaken for promotion and capturing market share

Financial Discipline

-

Ensure healthy cash flow for the organization, and adherence to the credit policy as decided. DSO to be within limits

-

Liaise with Finance team on formulation of credit policy for the respective market

Regulatory & Compliance

-

Coordinate with Excise authorities to ensure timely permit approvals, EVC generation, and statutory compliance

-

Support in brand registrations, excise liasioning

Team Leadership

-

Set the direction and an innovative consumer facing culture in the team by managing individual and team performance expectations and goals

-

Lead the sales team keeping high levels of motivation & feedback with a view to build a motivated team

-

Mobilising resources for availability for the team

-

Work with individuals in order to develop them for increased responsibility

INTERACTIONS

INTERNALLY:

-

Sales Team of the Region

-

Commercial Finance

-

Commercial Marketing and Activation Teams

-

Region Head

-

Zonal Demand Planner

-

Zonal Sales and Development Manager

-

Supply Planning Team

-

With Manufacturing for holograms and label registration

EXTERNALLY:

-

Customers

-

Distributor/ Channel Partners

-

Excise Officials

-

Consumers

Job Posting End Date:

2026-11-27

Target Hire Date :

2026-05-15

Target End Date :