Client CFO (Associate Level), Fractional CFO Services

About CounselFi

CounselFi is a Finance as a Service (FaaS) B-Corp helping small businesses across a range of industries with strategic finance advice. We specialize in construction, trades, and growing small businesses, providing bookkeeping, accounting, FP&A, tax, and outsourced CFO advisory, so our clients get a full finance department without building one in-house. We are committed to overhauling the back-office experience for small business owners, putting strategy at the forefront of decision-making.

The Opportunity

We’re seeking an Associate-level Client CFO to serve as the lead finance partner for a portfolio of small business clients. You’ll run client engagements day to day: making sure the numbers are right, leading financial reviews with owners, and turning the results into practical decisions. This role offers a unique opportunity to work directly with our leadership team while making a meaningful impact on growing businesses that need strategic financial guidance.

What You’ll Do

- Serve as the primary finance contact for a portfolio of clients, leading recurring financial reviews with business owners - Prepare monthly financial statements, KPI dashboards, and variance analysis yourself, then present them with clear, actionable recommendations - Review monthly closes prepared by our accounting team, and step in to fix issues directly: journal entries, reconciliations, accruals, and cleanup - Build and own budgets, forecasts, and cash flow projections from the ground up - Advise owners on pricing, profitability, cash management, and growth decisions - Prepare job costing, WIP schedules, and percentage-of-completion reporting for construction clients - Prepare lender packages and support financing, including SBA loan applications - Roll up your sleeves on accounting work whenever a client needs it, from catch-up bookkeeping to complex transactions

What Makes You a Great Fit

- 6+ years of accounting and finance experience, including controller, finance manager, or FP&A leadership, or public accounting advisory work with small business clients - Strong command of GAAP, month-end close, financial statement preparation, and forecasting - Proficiency in QuickBooks Online and Excel; Sage and Xero experience preferred - Confidence leading client meetings and advising owners on financial decisions - Self-starter mentality with the ability to manage multiple clients independently while following structured processes - Genuine interest in business strategy and helping companies grow - Natural ability to explain complex financial information clearly to non-accountants

Nice to Have

- Construction accounting experience (job costing, WIP, AIA billing, retainage) - CPA or progress toward a CPA - Experience with SBA lending or lender reporting - Experience with M&A - QuickBooks ProAdvisor certification or SAGE certification

Why You’ll Love This Role

- Direct Mentorship: Work alongside and learn directly from our President, James Delaney, who brings deep experience scaling companies and building them for sustainable growth. - A Clear Path to Senior CFO: As you take on more complex clients and advisory work, you’ll grow into a senior fractional CFO role with expanded responsibility and compensation - Meaningful Impact: Help business owners understand their numbers and make decisions that change the trajectory of their companies - Variety: Exposure to a wide range of industries and business models - Purpose-Driven Work: Join a B-Corp committed to positive business impact

Position Details

- Full-time, on-site in Center City Philadelphia - $100,000 base salary - Health, dental, 401(k), PTO - Performance bonus opportunity; with 401(k), total compensation of up to $120,000

The pay range for this role is:

100,000 - 100,000 USD per year(Philadelphia)