China Marketing Director

Company:

Marsh

Description:

We are seeking a talented individual to join our Marketing and Communications team at Marsh. This role will be based in Shanghai, China, with responsibility for the China market. This is a hybrid role that has a requirement of working at least three days a week in the office.

The China Marketing Director will lead the development and execution of an integrated marketing and communications strategy for Marsh China. The role will strengthen the One Marsh brands, support business growth, generate market demand, deepen client engagement and build a strong internal culture across the China market.

Working closely with China business leaders, Greater China and Asia marketing teams, regional Centers of Excellence and subject-matter experts, the Director will translate business priorities into measurable marketing programs across brand, content, digital, social, public relations, media, events, internal communications and sales enablement.

We will count on you to:

• Own and deliver the China marketing and communications strategy, annual plan and integrated marketing calendar in alignment with business priorities and the broader Greater China and Asia strategy.
• Act as a strategic adviser and trusted partner to China leadership and business stakeholders, translating commercial objectives into actionable marketing and communications plans.
• Strengthen the Marsh brands in China through integrated brand, thought leadership, content and demand-generation programs across relevant channels.
• Lead the China digital, content and social marketing agenda, including websites, email, social media, WeChat, SEO, SEM, GEO, AEO, paid media and marketing automation.
• Partner with sales and business development teams to improve lead generation, client engagement, pipeline support and conversion opportunities through localized propositions, campaigns and sales enablement content.
• Lead public relations, media relations and executive visibility activities, including press releases, media pitching, interviews, briefings, roundtables and external communications.
• Lead the strategy, planning and execution of flagship client-facing events, webinars, roadshows, sponsorships and association activities, delivering consistent and high-quality brand and client experiences.
• Define objectives, success measures and reporting for marketing activity; manage budgets, agencies, suppliers and resources; and use data, insights and market trends to optimize performance and demonstrate business impact.

What you need to have:

• Bachelor’s degree in marketing, communications, public relations, business or a related discipline.
• Experience in marketing communications, corporate communications, integrated marketing or a related B2B environment, preferably within financial services, insurance, professional services or consulting.
• Proven experience leading marketing strategy and execution for a complex organization across multiple businesses, audiences and channels, with a strong track record in integrated campaigns, brand building, digital marketing, content, public relations, events and internal communications.
• Excellent written and spoken Chinese and English, strong commercial acumen, and demonstrated ability to connect marketing activity to demand generation, client engagement and business development outcomes.

What makes you stand out?

• Advanced qualifications in marketing, communications, business or a related discipline, together with experience managing budgets, agencies, vendors and cross-functional teams.
• Strong understanding of the China marketing environment, including the WeChat ecosystem, website management, SEO/SEM, paid media, marketing automation and local regulatory considerations.
• Knowledge and experience in GEO/AEO in China, combined with advanced project management, organizational and execution skills and the ability to influence senior stakeholders across functions and geographies.

Why join our team:

• We help you be your best through professional development opportunities, interesting work and supportive leaders.
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.
• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.

Marsh (NYSE: MRSH) is a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries. With annual revenue of over $27 billion and more than 95,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective. For more information, visit marsh.com, or follow us on LinkedIn and X.

Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.