Chief Operating Officer - COO (Construction equipment rental)

Chief Operating Officer - COO

Construction Equipment Rental & Sales

Position summary

LoadMax Rentals is a growing construction equipment rental company serving contractors across the Wasatch Front with late-model JLG boom lifts, telehandlers, articulating lifts, and heavy-haul trucks. We compete with national and regional players for the same customers and win on responsiveness, equipment quality, and relationships.

We are hiring a Chief Operating Officer to run the business day to day and build the systems that let it scale. You will own fleet utilization, the rental operation, the sales engine, and the people who run them. You will work alongside a finance lead who owns accounting and reporting; your job is to use the numbers, not produce them.

This is a hands-on executive role in a small company. You will be in the yard, on job sites, and in front of customers as often as you are in a spreadsheet.

What you will own

Fleet and operations

• Full P&L accountability for the rental operation: utilization, rate realization, and margin by equipment class
• Fleet strategy: what we buy, what we sell, and when, driven by unit-level utilization and demand data rather than what a dealer has on the lot
• Day-to-day operations across dispatch, delivery and pickup, maintenance, inspections, and yard management
• Standard operating procedures and checklists for every repeatable process, built into our rental management system

Sales and growth

• Lead and grow the outside sales team; set territories, targets, and comp with ownership
• Build a customer base across general contractors, subcontractors, industrial accounts, and municipalities
• Pricing strategy and rate discipline against national and regional competitors
• Own the pipeline: units-on-rent targets, named accounts, and a weekly cadence to hit them

Systems and data

• Make the rental management system, telematics, and accounting data work together so anyone can see the status, location, hours, and revenue of any unit at any time
• Build and run the weekly operating dashboard: utilization, units on rent, AR aging, fleet availability, and sales activity
• Use modern tools, including AI-assisted reporting and quality checks, to leverage a small team

Financial partnership

• Work with the finance lead on budgeting, forecasting, capex pacing, and cash flow; you own the operating assumptions
• Own billing accuracy, collections discipline, and damage and overage capture
• Build the business case for every fleet addition and present it to ownership

People and culture

• Lead, hire, and develop the operations, sales, and yard team
• Set clear accountability in both directions: written goals, regular reviews, and support from the top
• Build a culture of competence and ownership where processes are followed because people trust them

What success looks like in year one

• Fleet utilization measurably higher and sustained, with a clear plan to reach ownership's target
• New fleet additions absorbed on schedule and renting at target, in the right mix of classes
• The outside sales team expanded, ramped, and producing
• Every unit visible in one place: location, hours, status, revenue, next service
• Standard checklists live in the rental system for delivery, return, and pre-rent inspection
• Billing accuracy and collections reviewed weekly against clear targets
• A team that knows what the goals are, how they are measured, and who owns each one

Qualifications

Required

• 10+ years in construction equipment rental, including 5+ years running a branch, region, or multi-location operation with full P&L responsibility
• Demonstrated results improving fleet utilization and rental revenue; be ready to show the numbers
• Fleet-mix and capex judgment: you have decided what to buy and what to sell, and lived with the results
• Experience building or leading an outside sales team in a relationship-driven market
• Financial fluency: you read a P&L and balance sheet, build an operating budget, and defend capex assumptions to ownership
• Hands-on with a modern rental management system and comfortable pulling your own data
• Track record of putting processes and checklists in place and getting a team to follow them

Preferred

• Experience at a national or large regional rental company (United, Sunbelt, Herc, H&E, or a strong independent) and the desire to run something smaller with more authority
• Familiarity with OEM or third-party telematics and with connecting operational data to accounting systems
• Practical use of AI and automation tools to extend a small team
• Aerial and telehandler fleet background
• Bachelor's degree in business, construction management, engineering, or related field

Compensation & Benefits

• Starting salary between $90-120k based on experience
• Performance-based bonus opportunities - up to 100% bonus potential
• Vehicle allowance

Who thrives here

You have run a rental operation that was bigger than ours and you know exactly which habits made it work. You are tired of waiting on a regional office to approve what you already know is right. You like a small company because decisions happen in days, and you accept that it means you will sometimes load a truck.

You make decisions from data and you build the systems to get it. You hold people to written goals and you hold yourself to the same. You have lost money on the wrong equipment before and it made you a better buyer.

You are not looking for a bookkeeping job, a sales job, or a desk job. You are looking for a business to run.

Pay: $90,000.00 - $120,000.00 per year

Benefits:

• Flexible schedule

Application Question(s):

• Do you have a Degree in Business Administration, Accounting, Construction Management or a related field?

Education:

• Bachelor's (Preferred)

Experience:

• construction equipment rental/sales: 5 years (Required)
• Accounting: 3 years (Required)

Work Location: In person