CHIEF MARKETING OFFICER
# CHIEF MARKETING OFFICER **TOP GLOBAL FOOD AND BEVERAGES SDN BHD** · Setapak · `On-site` 🕒 **Статус:** *Опубликовано: вчера* · *Источник: Indeed* --- ### About the Role JOB DESCRIPTION - Develop and execute the Company's overall marketing strategy in line with business goals and growth plans. - Lead annual marketing planning, campaign prioritisation and budget allocation. - Identify market opportunities, consumer trends and competitive insights to support business decisions. - Translate the Company's business objectives into measurable marketing initiatives and outcomes. - Establish and strengthen brand positioning, identity and market relevance across the Company's brands. - Ensure consistency in brand communication, customer engagement and marketing execution. - Develop strategies to increase brand awareness, customer loyalty and market share. - Evaluate opportunities for brand extensions, new product launches and market expansion. - Work closely with Operations and other business functions to develop initiatives that drive outlet sales and customer traffic. - Analyse sales performance, promotional effectiveness, customer behaviour and market trends. - Develop marketing strategies to improve customer acquisition, repeat purchases and average transaction value. - Evaluate the commercial impact of marketing campaigns and recommend improvements to maximise return on investment. - Oversee the Company's digital marketing, social media, advertising, influencer engagement and promotional strategies. - Ensure campaigns are aligned with brand positioning, business priorities and target customer segments. - Establish clear objectives, performance indicators and evaluation methods for marketing initiatives. - Explore relevant digital platforms, partnerships and marketing channels to expand market reach. - Lead and develop the Marketing Department, including providing strategic direction to the Assistant Manager and the wider team. - Establish departmental KPIs, performance expectations and accountability for results. - Strengthen team capabilities, resource planning, productivity and cross-functional collaboration. - Ensure clear delegation of responsibilities between strategic planning and day-to-day execution. - Develop and manage the marketing budget within the Company's approved financial framework. - Monitor marketing expenditure, campaign performance and return on marketing investment. - Establish reporting mechanisms to track progress against marketing and business objectives. - Ensure marketing activities comply with Company policies, brand standards and applicable legal and regulatory requirements. - Work directly with the CEO to align marketing priorities with the Company's overall business strategy. - Collaborate with Operations, Finance, Project, Procurement and other relevant departments on business initiatives. - Support new outlet openings, geographical expansion, product launches and other growth projects. - Present marketing performance, market insights, business opportunities and strategic recommendations to the CEO and management. QUALIFICATION & EXPERIANCE - Bachelor's degree in Marketing, Business Administration or a related field. - Significant experience in marketing leadership, preferably within the F&B, QSR, retail or consumer-facing industry. - Proven track record in brand development, integrated marketing campaigns and commercially driven marketing strategies. - Experience managing marketing budgets, teams and cross-functional business initiatives. - Strong commercial acumen, strategic thinking, leadership and analytical skills. - Ability to translate marketing strategies into measurable business outcomes. CORE COMPETENCIES - Strategic and commercial thinking - Brand management and market positioning - Data-driven decision-making - Leadership and team development - Financial and budget management - Stakeholder management and executive communication - Adaptability in a fast-paced F&B environment Work Location: In person
Наблюдалась 2026-10-15, впервые 2026-10-14, источник — Indeed.