Chief Marketing Officer
# Chief Marketing Officer **Cosmonauts** · London SW6 4NZ · `On-site` 🕒 **Статус:** *Опубликовано: сегодня* · *Источник: Indeed* --- ### About the Role About Cosmonauts Cosmonauts is a fast growing events company focused on legal technology. Its events bring together technology providers selling into the legal sector and senior decision-makers from large law firms who want to understand, evaluate and buy technology. The business generates most of its revenue from sponsors, while marketing plays a critical role in attracting the right senior audience and strengthening the commercial value of each event. The Opportunity Cosmonauts is seeking a commercially minded Chief Marketing Officer to lead the next phase of growth. This role is for a strategic marketing leader who can build on an already effective marketing function, sharpen market positioning, improve audience acquisition quality, and turn marketing into an even stronger driver of sponsor revenue, brand authority and long-term portfolio growth. Reporting to the COO, the CMO will own the marketing strategy across the event portfolio and lead the evolution of the function from strong campaign execution to a more data-led, insight-led and commercially integrated growth engine. The role requires someone who can combine strategic thinking with hands-on leadership in a scaling B2B events environment. Role Purpose The Chief Marketing Officer will define and execute the marketing strategy for Cosmonauts' legal technology events portfolio. The focus will be to: - Attract high-value senior audiences from large law firms and the wider legal ecosystem. - Strengthen Cosmonauts' brand position in legal technology. - Increase the commercial value delivered to sponsors through better audience quality, market insight and campaign performance. - Build a scalable marketing function, operating model and measurement framework to support rapid business growth. - Partner closely with sales, production and leadership to align marketing activity with event performance and sponsor outcomes. Key Responsibilities Strategic leadership - Develop the overall marketing strategy for Cosmonauts, aligned to company growth goals and the commercial model of sponsor-led event revenue. - Translate business objectives into clear go-to-market plans across the event portfolio, including positioning, audience targeting, campaign planning and channel strategy. - Define brand architecture, messaging and market differentiation for Cosmonauts and its event brands. - Identify new audience, community, content and partnership opportunities that can strengthen long-term growth. - Bring greater structure to annual planning, budget allocation, campaign prioritisation and performance management. Audience growth and demand generation - Own audience acquisition strategy, with a clear focus on attracting senior, relevant, high-conversion attendees rather than volume alone - Refine segmentation across lawyers, innovation leaders, knowledge leaders, legal operations professionals, partners and other senior law-firm decision-makers. - Improve the effectiveness of the marketing funnel across awareness, registration, attendance and post-event engagement. - Drive the use of data, testing and analytics to improve campaign efficiency, conversion rates and audience quality. - Develop repeatable playbooks for launching and scaling campaigns across multiple events. Sponsor value and commercial impact - Work closely with sales leadership to ensure marketing directly supports sponsor acquisition, sponsor retention and overall event profitability - Help shape sponsor propositions by strengthening the value of audience insight, content reach, thought-leadership opportunities and brand positioning. - Ensure marketing activity supports the full commercial cycle, from pre-event positioning to post-event follow-up and proof of value. Brand, content and market leadership - Elevate Cosmonauts' market profile as a trusted platform for legal technology insight, relationships and buying conversations. - Lead the content and communications strategy across email, social, digital channels, partnerships and owned media. - Ensure event campaigns, brand messaging and content programmes are consistent, high quality and commercially relevant. - Use research, audience insight and competitor analysis to inform positioning and strategy. - Build a more strategic year-round marketing approach, not limited to individual event promotion. Team leadership and capability building - Lead, develop and inspire the marketing team, creating clarity on roles, priorities, processes and standards. - Evolve the structure, disciplines and metrics needed for a high-performing executive-level marketing function. - Coach and mentor team members while retaining a practical understanding of campaign execution. - Foster close collaboration across marketing, sales, production and operations. Data, systems and performance - Own the marketing budget, reporting cadence and core KPIs. - Establish clear performance measures across lead generation, registration, attendance quality, engagement, brand reach and sponsor impact. - Build a more robust test-and-learn culture with clear attribution and insight reporting. - Present regular performance updates and strategic recommendations to the COO and wider leadership team. Candidate Profile The ideal candidate will be a commercially strong B2B marketing leader with experience in events, media, technology, professional services or adjacent information businesses. They will be comfortable operating both strategically and operationally in a fast-growth environment. Experience and capabilities - Significant senior marketing leadership experience, ideally including a Head of Marketing, Marketing Director or CMO-level role. - Strong track record in B2B demand generation, audience development and brand building. - Experience in events, conferences, media, SaaS, technology or other sponsor-led / audience-led commercial models is highly desirable. - Strong understanding of how marketing can support both attendee acquisition and sponsor revenue. - Experience building marketing strategy, team structure, planning processes and performance frameworks in a scaling business. - Excellent command of channel strategy including email, content, digital, social, partnerships and campaign planning. - Strong analytical skills, with experience using performance data to improve outcomes and support commercial decisions. - Experience working closely with commercial, sales and leadership teams. - Strong people leadership skills, with the ability to coach, challenge and raise standards. - Confidence operating in a fast-paced, entrepreneurial business where priorities evolve quickly. Personal attributes - Commercially sharp and outcomes-focused. - Strategic, structured and highly organised. - Hands-on when needed, without losing the bigger picture. - Curious about legal technology, professional services and changing buyer behaviour. - Calm under pressure and comfortable with growth-stage ambiguity. - Collaborative, ambitious and accountable. Benefits - 20 days holiday per year plus all UK bank holidays, plus the period between Christmas and New Year when the company is closed. - The 20 days of bookable holiday increases by 1 day per year up to a maximum of 25 days per year. - Flexible office hours, including the ability to work from home 2 days per week after the first 3 months, and the ability to work from abroad for 2 weeks per year. - 24 x 7 gym access. - Semi-annual performance-related bonus - Opportunity to play a major strategic role in a high-growth company that is looking to strengthen its presence in the market. - Professional growth and development opportunities. Pay: £80,000.00-£130,000.00 per year Work Location: Hybrid remote in London SW6 4NZ
Наблюдалась 2026-10-02, впервые 2026-10-02, источник — Indeed.