Category & Shopper Development Lead | Head Office
# Category & Shopper Development Lead | Head Office **Asia Brewery Inc.** · Makati · `On-site` 🕒 **Статус:** *Опубликовано: 6 дней назад* · *Источник: Indeed* --- ### About the Role Responsibilities Develop shopper strategies aligned with brand positioning, identify missions and purchase drivers, and translate insights into actionable retail execution. Lead annual trade marketing calendars, design BTL initiatives (displays, promotions, activations), and build toolkits with cross-functional teams to drive distribution and share growth. Track program KPIs, analyze sell-in/sell-out data, deliver post-activity evaluations, and champion cross-functional alignment with Brand, Sales, and Insights teams. Qualifications - Graduate of a Bachelor’s degree in Business, Marketing, Management, Economics, or an equivalent field. - Minimum of 5 years of experience in Category Development, Trade Marketing, or Shopper Marketing (FMCG/Beverage industry ideal). - Strong knowledge of category management, retail execution, shopper behavior, and proficiency in trade data analysis. Work Location: In person
Наблюдалась 2026-10-04, впервые 2026-09-28, источник — Indeed.