Business Intelligence Analyst - Marketing Campaign Analysis, ShopeeFood
# Business Intelligence Analyst - Marketing Campaign Analysis, ShopeeFood **Shopee** · Manila · `On-site` 🕒 **Статус:** *Опубликовано: 3 дня назад* · *Источник: Indeed* --- ### About the Role Department Marketing LevelExperienced (Individual Contributor) LocationManila Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us. About the Team: At ShopeeFood, the Demand Planning team plays a key role in driving order growth by turning data into actionable marketing and campaign strategies. The team works closely with Marketing, Business Development, and Operations to analyze buyer behavior, design data-driven voucher strategies, and optimize acquisition spend to maximize business impact. As a Business Intelligence Analyst, your core mission is to use data analysis, A/B testing, and customer segmentation to design and optimize voucher and campaign strategies, directly managing real budget spend to drive efficient buyer acquisition and sustainable demand growth. Job Description: - Design and run A/B testing strategies on voucher mechanics and campaign designs, analyzing results to identify the most cost-efficient and high-performing approaches - Conduct customer segmentation analysis and target audience profiling to inform voucher targeting, campaign design, and acquisition strategy - Own and optimize customer acquisition spend, managing real budget allocation to improve CPI/CPA and overall cost efficiency - Analyze complex datasets (buyer behavior, campaign performance, spending patterns) to uncover actionable insights that drive business performance - Design and continuously improve voucher strategies (e.g., algo voucher design, co-fund voucher, campaign voucher, CRM voucher, new user voucher) based on data-driven analysis - Monitor key performance and efficiency metrics (e.g., CPO, CPI/CPA, CIR, ROI), translating findings into clear, actionable recommendations - Partner with cross-functional teams (Marketing, BD, Operations) to align data insights with campaign execution and business priorities - Build and maintain dashboards, trackers, and analytical reports to support data-driven decision-making across the team - Monitor and manage budget spending across campaigns, ensuring efficient allocation against targets Requirements: - 0–5 years of experience in business intelligence, data analysis, marketing analytics, or a related field; fresh graduates with strong internships or relevant experience are welcome to apply - Bachelor’s degree in Business, Statistics, Data Science, or a related field - Strong data analysis and Excel skills; SQL proficiency is a plus - Comfortable working with large datasets, experimentation design, and performance metrics (e.g., CPI/CPA, ROI) - Strong analytical skill, able to translate data into insight and make judgment calls based on logical reasoning - Experience or strong interest in A/B testing, customer segmentation, and audience profiling - Good communication and presentation skills, able to convey data insights clearly to cross-functional stakeholders - Detail-oriented, organized, and comfortable managing budget-related responsibilities - Demonstrated ability to learn fast, handle multiple tasks, and meet deadlines in a fast-paced environment
Наблюдалась 2026-10-15, впервые 2026-10-12, источник — Indeed.