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Business developer

Shafi Group limitedLondon

About Us

We are marketing and advertising agency serving UK and US clients. We deliver Meta Ads, Google Ads, SEO, and paid social for small and mid-sized businesses. We combine senior-level execution with Pakistan-based cost efficiency — same quality, 50–70% below UK/US agency pricing.

We are building our in-house sales team and need a hungry Business Developer to own the pipeline from first contact to signed agreement.

Role Summary

As our Business Developer, you will prospect, pitch, and close UK/US clients. You are the first revenue hire. You will work directly with the founder, who joins final-stage calls and handles strategy. Your job is simple: book qualified calls and close deals.

This is NOT a media buying or account management role. You are a hunter.

Key Responsibilities

  • Build and manage a targeted prospect list of UK/US SMEs (100–150 contacts/week).
  • Run LinkedIn outreach, cold email, and Upwork/Fiverr bidding to generate leads.
  • Qualify inbound and outbound leads against our ideal client profile.
  • Book 5–8 discovery calls per week for yourself and the founder.
  • Run discovery calls, present our services, and handle objections.
  • Send proposals, negotiate terms, and close deals.
  • Maintain accurate records in CRM (HubSpot/Notion/Google Sheets).
  • Report weekly on pipeline, outreach volume, and closed revenue.
  • Collaborate with the founder on pricing, case studies, and pitch decks.

Requirements

  • 1–3 years experience in B2B sales, business development, lead generation, or agency sales.
  • Excellent written and spoken English (UK/US client-facing).
  • Proven experience with LinkedIn Sales Navigator, cold email tools, or Upwork.
  • Comfortable working UK hours (12–8pm PKT) or US EST overlap (6–11pm PKT).
  • Self-starter who can work with minimal supervision.
  • Strong objection-handling and negotiation skills.
  • Basic understanding of digital marketing (Meta Ads, Google Ads, SEO) — you don't need to run campaigns, but you must speak the language.
  • Reliable internet and laptop.

Nice to have:

  • Existing network of UK/US SME founders or marketing managers.
  • Experience selling to e-commerce or SaaS brands.
  • CRM experience (HubSpot, Pipedrive, Close).

Compensation

We offer flexible structures based on experience:

  • Commission-Only (cash-tight start): 20% of first 3 months' billing per client, then 10% recurring for client lifetime; 15% on one-off projects.
  • Balanced: PKR 50,000–100,000/month base + 5–10% of first month's collected payment per client.
  • Experienced BD: PKR 100,000–150,000/month base + tiered commission (8–15% based on revenue targets).

Probation: 30 days with clear KPIs. Commission is paid on collected revenue only.

KPIs (First 90 Days)

  • Week 1–2: Build ICP list of 300+ UK/US prospects; complete outreach training.
  • Week 3–4: 100–150 prospects contacted/week; 20–30 replies/week.
  • Month 2: 5–8 discovery calls booked/week; first proposal sent.
  • Month 3: 1–2 signed clients; pipeline of 10+ qualified opportunities.

Why Join Us

  • First sales hire — direct impact on agency growth and uncapped commission.
  • Founder-led closing — you book, we close together.
  • Flexible work — remote, with UK/US overlap hours.
  • Growth path — lead a sales team as we scale.
  • Cost advantage — you're selling a genuinely competitive offer, not overpriced services.

Pay: £25,420.00-£74,020.00 per year

Work Location: In person

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