Branding and Marketing Manager
# Branding and Marketing Manager **Moksha Retails Global Pvt Ltd** · Andheri East, Mumbai, Maharashtra · `On-site` 🕒 **Статус:** *Опубликовано: 2 дня назад* · *Источник: Indeed* --- ### About the Role hr@moksharetails.com Job Description Manager – Branding & Marketing Location Chakala, Andheri East, Mumbai Experience Required 6 – 7 years Function Marketing / Branding Employment Type Full-time, On-roll Travel Need-based About the Company We are an e-commerce company operating across two verticals: B2C: Our own electronics brand, selling products such as TVs and other consumer electronics directly to end customers. B2B: An online platform serving dealers and distributors. The group also has interests in fintech, insurance, and NBFC businesses, and this role may periodically support branding/marketing needs across those entities as well. Role Overview This role will own branding and marketing end-to-end for both the B2C electronics brand and the B2B dealer/distributor platform (single owner for both, not split by vertical). The focus is heavily hands-on — social media (especially Instagram), design, content, and effective use of marketing/AI tools and platforms — while coordinating with external agencies for scaled execution. From time to time, the role will also support branding/marketing requirements of the group's other businesses in fintech, insurance, and NBFC. Key Responsibilities Take full ownership of social media branding and marketing management — this is a core, high-priority responsibility of the role, covering strategy, execution, and results across all platforms. Own brand strategy and ensure consistent brand identity, tone, and messaging across both the B2C electronics brand and the B2B dealer/distributor platform. Drive hands-on social media marketing, with a strong emphasis on Instagram and other high-engagement platforms — content planning, posting strategy, trends, reels, and community engagement. Lead design and content creation in-house — hands-on with design tools to produce creatives, not just brief them out. Use AI tools and modern marketing platforms effectively for content creation, design, campaign planning, and productivity — and stay current on new tools as they emerge. Plan and execute PR and influencer marketing initiatives.āā Coordinate with external creative, digital, and media agencies — briefing, reviewing output, and ensuring timely, on-brand delivery for larger campaigns. Manage e-commerce and marketplace-facing marketing (brand pages, listings, promotional content) as applicable. Plan and execute go-to-market and campaign strategies for new product launches (e.g., new TV models/electronics ranges). Support branding/marketing requirements for the group's other businesses (fintech, insurance, NBFC) as and when required. Track campaign and content performance, engagement, and ROI; report on key marketing metrics and refine strategy accordingly. Ensure brand guidelines are applied consistently across all customer- and dealer-facing touchpoints. Coordinate cross-functionally with sales, product, and e-commerce teams to align marketing with business goals. Travel to other offices/locations as needed. Required Skills & Qualifications Bachelor's/Master's degree in Marketing, Mass Communication, Design, or a related field. 6–7 years of relevant experience in branding and marketing, preferably with e-commerce, consumer electronics, or D2C brand exposure. Strong hands-on experience with social media marketing, particularly Instagram — not just strategy, but active hands-on execution. Hands-on proficiency with design tools (e.g., Canva, Adobe Creative Suite or equivalent) and demonstrated ability to use AI tools for content creation, design, and marketing workflows. Strong content sensibility — able to conceptualize, create, and review creatives and copy. Experience managing external creative/digital agencies and vendors. Exposure to PR and influencer marketing. Understanding of both B2C brand marketing and B2B trade/dealer marketing. Strong communication, project management, and stakeholder coordination skills. Data-driven mindset with the ability to analyze campaign performance and translate insights into action. Comfort working across multiple business verticals/industries is a plus, given occasional support required for group companies in fintech, insurance, and NBFC. apply at hr@moksharetails.com Pay: ₹900,000.00 - ₹1,500,000.00 per year Work Location: In person
Наблюдалась 2026-09-21, впервые 2026-09-19, источник — Indeed.