Brand strategist

Company Description We at Prometteur Solutions Pvt. Ltd. are a team of IT experts, who came with a promise of delivering technology-empowered business solutions. We provide world-class software and web development services that focus on playing a supportive role to your business and its holistic growth. Our highly-skilled associates and global delivery capabilities ensure the accessibility and scale to align client's technology solutions with their business needs. Our offerings span the entire IT lifecycle: from Consulting through Packaged, Custom, and Cloud Applications as well as a variety of Infrastructure Services.

Job Description Key Responsibilities

1. Brand Strategy Development

● Define brand positioning, mission, vision, and core values

● Identify target audience segments and craft relevant brand narratives

● Develop differentiated messaging frameworks aligned with business goals

1. Brand Voice & Messaging

● Create and document brand voice (tone, personality, language principles)

● Develop messaging hierarchies (taglines, value propositions, key messages)

● Ensure consistency across all written communication (website, ads, product, social)

1. Identity System Design

● Build comprehensive brand identity systems (visual + verbal)

● Define typography, color systems, iconography, imagery direction, and layout principles

● Create scalable design systems and brand guidelines for cross-team usage

1. Cross-Functional Alignment

● Collaborate with design, marketing, product, and leadership teams

● Ensure brand consistency across campaigns, product experiences, and sales materials

● Translate strategy into actionable creative direction

1. Brand Governance & Evolution

● Maintain and update brand guidelines as the company evolves

● Audit brand usage across channels and ensure adherence

● Continuously refine brand positioning based on market feedback and trends

Required Skills & Experience

● 4+ years in brand strategy, branding, or communications roles

● Strong understanding of brand positioning, storytelling, and consumer psychology

● Proven experience in building brand voice and identity systems

● Ability to translate abstract ideas into structured frameworks Core Competencies

● Strategic thinking and structured problem-solving

● Strong writing and storytelling ability

● High attention to detail and consistency

● Ability to balance creativity with business objectives Good to Have

● Experience working with B2B, SaaS, or technology brands

● Exposure to UX writing or product messaging

● Familiarity with design tools (Figma, Adobe Suite)

● Experience in rebranding or brand transformation projects Key Deliverables

●Brand positioning and narrative frameworks

● Brand voice and tone guidelines

● Messaging architecture (value propositions, taglines, key statements)

● Comprehensive brand identity guidelines

● Playbooks for consistent brand execution across teams

Qualifications Education

● Bachelor’s in Graphic Design

● Bachelor’s in Visual Communication

● MBA (Marketing / Brand Management)

● Master’s in Branding or Strategic Communication