BRAND MARKETING STRATEGIST

BRAND MARKETING STRATEGIST

Company: Foodee Global Concepts Industry: Food & Beverage Job Type: Full-Time Location: Metro Manila

Job Summary

Foodee Global Concepts is seeking a creative and strategic Brand Marketing Strategist to develop and execute marketing initiatives that strengthen brand identity, increase market visibility, and drive customer engagement across its restaurant portfolio. This role involves identifying market opportunities, developing compelling brand campaigns, and translating consumer insights into effective marketing strategies that support sales growth and business objectives.

The ideal candidate combines creativity with analytical thinking and has a strong interest in brand development, consumer trends, and the Food & Beverage industry.

Key Responsibilities

1. Brand Strategy and Development

• Develop and implement brand strategies that strengthen brand positioning, awareness, and customer loyalty.
• Maintain consistent brand identity, messaging, and visual direction across marketing channels and customer touchpoints.
• Identify opportunities to differentiate the company's brands in a competitive F&B market.
• Ensure marketing initiatives align with each brand's identity, target audience, and business objectives.

1. Marketing Campaigns and Promotions

• Plan and execute integrated marketing campaigns to increase brand awareness, customer engagement, and sales.
• Develop promotional concepts, product launches, seasonal campaigns, and other brand initiatives.
• Coordinate with Operations and other departments to ensure effective implementation of marketing activities across branches.
• Evaluate campaign results and recommend improvements based on performance data.

1. Market Research and Consumer Insights

• Conduct market research, competitor analysis, and trend monitoring to identify business opportunities.
• Analyze consumer preferences, purchasing behavior, and market developments relevant to the F&B industry.
• Translate research findings into actionable marketing strategies and recommendations.
• Monitor competitor campaigns, industry developments, and emerging dining trends.

1. Digital Marketing and Content Strategy

• Develop content plans and marketing calendars aligned with brand objectives and promotional activities.
• Support social media campaigns, digital promotions, and online brand engagement initiatives.
• Coordinate with creative and digital teams to develop relevant and engaging marketing materials.
• Monitor digital campaign performance and recommend strategies to improve reach, engagement, and conversion.

1. Partnerships, Events, and Public Relations

• Assist in organizing brand events, product launches, influencer collaborations, and promotional activations.
• Identify potential partnerships and collaborations that can expand brand reach and strengthen market presence.
• Coordinate with external agencies, influencers, suppliers, and other stakeholders to execute marketing initiatives.
• Ensure all promotional activities reflect the company's brand standards and marketing objectives.

1. Performance Monitoring and Reporting

• Track campaign performance using relevant key performance indicators (KPIs) and analytics tools.
• Prepare marketing reports and provide insights on campaign effectiveness, audience engagement, and return on marketing investment.
• Recommend adjustments to improve campaign performance and optimize marketing resources.
• Collaborate with internal teams to align marketing initiatives with sales targets and operational priorities.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or a related field.
• At least 1 year of relevant marketing experience in the Food & Beverage industry .
• Knowledge of brand positioning, marketing strategy, consumer behavior, and campaign development.
• Familiarity with digital marketing, social media platforms, content planning, and marketing analytics.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office and familiarity with digital marketing and analytics tools.
• Strong organizational, analytical, and project management skills.
• Creative, detail-oriented, proactive, and capable of managing multiple projects in a fast-paced environment.
• Ability to collaborate effectively with cross-functional teams and external partners.

Preferred Qualifications

• Experience supporting restaurant, café, or other F&B brand marketing campaigns.
• Familiarity with influencer marketing, promotional activations, and social media content development.
• Basic knowledge of graphic design tools or content creation platforms is an advantage.
• A portfolio of previous marketing campaigns or brand-related projects is an advantage.

Industry Requirement

Applicants must have at least 1 year of relevant marketing experience in the Food & Beverage industry, preferably in restaurant or multi-brand marketing.

Job Type: Full-time

Work Location: In person