Brand Marketing Head
# Brand Marketing Head **Pili Ani** · San Juan · `On-site` 🕒 **Статус:** *Опубликовано: 5 дней назад* · *Источник: Indeed* --- ### About the Role If you are passionate about brand storytelling, product innovation, consumer insights, and building meaningful brand experiences, we’d love to have you on our team! KEY RESPONSIBILITIES: 1. Brand Strategy & Product Positioning - Develop and implement brand strategies aligned with company objectives, market opportunities, and brand identity. - Create compelling product stories, unique selling propositions (USPs), and positioning rooted in the brand’s heritage, mission, and values. - Define and refine target markets and customer profiles based on consumer behavior, lifestyle, and market insights. - Ensure consistent brand messaging, tone, and visual identity across all touchpoints. 2. Product Launch & Campaign Management - Lead end-to-end product launch planning and coordinate with product development, marketing, sales, and logistics teams. - Develop and execute brand and product campaigns across online and offline channels. - Coordinate with internal teams and external partners to ensure timely and cohesive campaign execution. - Monitor campaign performance and implement improvements based on results and audience response. 3. Market Research & Consumer Insights - Conduct market research to identify industry trends, competitor activities, and evolving consumer preferences. - Analyze market opportunities and consumer insights to strengthen brand positioning and relevance. - Translate research findings into actionable brand strategies and marketing initiatives. 4. Brand Communications & Creative Direction - Oversee brand messaging and communications across social media, websites, PR, retail, and other channels. - Collaborate with creative, content, design, and visual merchandising teams to ensure alignment with brand guidelines. - Provide creative direction for photo and video shoots, content production, packaging, and promotional materials. - Maintain a consistent brand experience across retail, digital, and customer touchpoints. 5. Digital & E-Commerce Brand Management - Drive brand presence across websites, social media, and online marketplaces, including Shopee, Lazada, TikTok Shop, and Shopify. - Oversee online merchandising, product content, and digital storytelling to strengthen brand visibility and customer engagement. - Coordinate digital advertising, influencer collaborations, and online promotional campaigns. - Monitor e-commerce performance, including traffic, conversion rates, sales trends, and customer behavior. - Work with logistics and customer service teams to ensure a seamless online customer experience. 6. Brand Performance & Strategic Planning - Develop annual and quarterly brand plans, campaign concepts, and marketing initiatives. - Monitor brand and campaign KPIs and assess performance against business objectives. - Identify opportunities to strengthen brand awareness, customer loyalty, and overall brand perception. - Ensure branding initiatives support the company's long-term growth and marketing goals. Be part of a proudly Filipino wellness and beauty brand and help shape our brand identity, create compelling product stories, and deliver meaningful experiences to our customers! Pay: Php50,000.00 - Php70,000.00 per month Benefits: - Additional leave - Employee discount - Free parking - On-site parking - Paid training - Promotion to permanent employee Work Location: In person
Наблюдалась 2026-10-04, впервые 2026-09-29, источник — Indeed.