BRAND MANAGER – SPECIALTY COFFEE

HME Holding Group is looking for a creative, strategic, and results-driven Brand Manager for Specialty Coffee to lead the development, positioning, and growth of our specialty coffee brand. The ideal candidate should have a strong understanding of the specialty coffee industry, brand development, marketing strategies, and customer experience, with the ability to build a distinctive brand identity and increase market presence.

Key Responsibilities

• Develop and implement brand strategies aligned with the company's business objectives.
• Manage the brand's identity, positioning, image, and overall market presence.
• Create and execute marketing campaigns, promotions, and product launches.
• Develop strategies to increase brand awareness, customer engagement, and sales.
• Conduct market research and competitor analysis to identify trends and growth opportunities in the specialty coffee industry.
• Work closely with operations, marketing, design, and product development teams to ensure brand consistency.
• Oversee social media content, digital marketing activities, and promotional materials.
• Collaborate with the coffee team on menu development, seasonal offerings, and new product concepts.
• Monitor customer feedback, market performance, and brand reputation.
• Manage marketing budgets, campaign performance, and brand-related reports.
• Ensure consistency in brand standards, customer experience, and service quality across all branches.
• Build partnerships and explore collaborations with coffee suppliers, influencers, and other relevant businesses.

Qualifications and Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Proven experience as a Brand Manager, Marketing Manager, or in a similar role, preferably in specialty coffee, cafés, or the food and beverage industry.
• Strong understanding of specialty coffee culture, industry trends, and customer preferences.
• Excellent knowledge of brand strategy, digital marketing, and social media management.
• Experience in developing and executing successful marketing campaigns.
• Strong analytical, communication, leadership, and project management skills.
• Creative mindset with the ability to develop innovative marketing ideas.
• Ability to manage multiple projects and meet deadlines.
• Proficiency in Microsoft Office and marketing analytics tools.
• Experience in the Qatar market or GCC food and beverage sector is an advantage.

Preferred Skills

• Strong knowledge of specialty coffee trends, brewing concepts, and café culture.
• Experience in brand positioning, storytelling, and visual identity development.
• Ability to analyze sales data and translate insights into effective marketing strategies.
• Strong networking and relationship-building skills.
• A passion for creating exceptional coffee experiences and building a premium brand.

Work Location: In person