Brand Manager (BTL / Activations) - Real Estate
# Brand Manager (BTL / Activations) - Real Estate **Roswalt Realty** · Oshiwara, Mumbai, Maharashtra · `On-site` 🕒 **Статус:** *Опубликовано: 4 дня назад* · *Источник: Indeed* --- ### About the Role ROLE OVERVIEW Roswalt Realty is looking for a Brand Manager to plan and execute on-ground brand experiences and activations for our Signature Edition luxury real-estate projects. The role covers events, OOH campaigns, site branding, brand partnerships and vendor management — with the discipline and aesthetic sensibility required for a premium, luxury audience. KEY RESPONSIBILITIES — Plan and execute events, activations and on-ground brand experiences for Signature Edition projects and the corporate brand. — Manage OOH campaigns end-to-end — media planning, execution, site inspections and vendor coordination. — Drive project / site branding across hoardings, signage, experience centres and other physical touchpoints. — Identify and execute relevant brand tie-ups and strategic partnerships to enhance project visibility. — Manage vendors, agencies, production partners and budgets from briefing to execution. — Ensure all BTL initiatives reflect Roswalt Realty’s Signature Edition premium and luxury brand positioning. — Coordinate closely with Marketing, Sales, Creative and Project teams for integrated execution. — Track campaign spends, timelines, execution quality and ROI; share periodic reports with the Marketing Head. CANDIDATE REQUIREMENTS — 4–6 years of hands-on BTL / activation / experiential marketing experience. — Experience in real estate (luxury preferred), hospitality or premium consumer brands. — Strong vendor and production-management skills; existing network of OOH, event and production vendors. — Good understanding of OOH planning, events, activations and on-ground branding. — Strong negotiation, execution and project-management abilities. — Ability to manage multiple projects and tight timelines independently. — Strong aesthetic sensibility and attention to detail — essential for a luxury brand. — Excellent English communication; Hindi and Marathi comfort preferred. — Comfortable with a 6-day working week reporting from Mumbai. KEY SKILLS BTL / Activation Marketing Event Planning & Execution OOH Media Planning Site Branding & Signage Vendor Management Brand Partnerships & Tie-Ups Production Coordination Budget & ROI Tracking Luxury Brand Sensibility Experience-Centre Branding Campaign Execution Cross-Team Coordination KEY OBJECTIVE OF THE ROLE To design and execute on-ground brand experiences — events, OOH, activations, site branding, partnerships — that consistently reflect Roswalt Realty’s Signature Edition premium positioning and drive tangible visibility for our luxury projects. Pay: ₹800,000.00 - ₹1,000,000.00 per year Benefits: Paid sick time Provident Fund Application Question(s): Have you personally owned an event or on-ground activation with a budget of ₹25 Lakhs or more end-to-end (brief → vendor → execution → post-mortem)? Do you have direct working relationships with at least 5 OOH / hoarding / production vendors in Mumbai that you can activate in your first 30 days? Have you worked on luxury, real estate, hospitality or premium consumer brand activations in the last 24 months? Are you comfortable with weekend and launch-day on-ground presence (events don't respect Sundays)? Work Location: In person
Наблюдалась 2026-09-17, впервые 2026-09-12, источник — Indeed.