Brand Manager
# Brand Manager **Patron facility Management pvt ltd** · Vashi, Navi Mumbai, Maharashtra · `On-site` 🕒 **Статус:** *Опубликовано: вчера* · *Источник: Indeed* --- ### About the Role Job Title Brand Manager – B2B & D2C (Food / FMCG) Location Navi Mumbai (Work from Office) Open to high-ownership candidates from FMCG Experience 3–8 years (Major exposure to B2B branding & trade marketing mandatory ) Key Responsibilities 1. B2B Brand & Trade Marketing (Primary Focus) Own B2B & B2C brand positioning Develop trade marketing programs : Distributor visibility assets Menu branding, chef collaterals, sampling kits Sales decks, pitch narratives, product brochures Work closely with sales teams to enable demand creation, not just awareness Plan and execute industry events, food expos, distributor meets, chef workshops Build category leadership perception for Dryfruits in the B2B & B2C ecosystem 2. Product & Packaging Brand Ownership Own packaging communication (claims, benefits, regulatory-safe messaging) for B2B SKUs Collaborate with product & supply teams on new launches , naming, GTM strategy Ensure packaging works for both shelf impact (D2C) and functional clarity (B2B) 3. D2C Brand Presence (Secondary but Important) Ensure consistent brand voice across website, marketplaces, social media, and performance creatives Partner with performance marketing to ensure brand + conversion alignment Own brand guidelines and ensure adherence across all consumer touchpoints 4. Campaigns & Content Strategy Plan integrated brand campaigns (B2B-first, D2C-amplified) Work with agencies, freelancers, designers, and copywriters Own campaign briefs, timelines, and output quality 5. Insights, Research & Measurement Conduct customer & buyer research (chefs, procurement heads, distributors) Track brand health metrics: recall, preference, salience (where measurable) Measure effectiveness of trade marketing & B2B activations Must-Have 3–8 years of experience in Brand Management / Trade Marketing Strong B2B & B2C branding exposure Experience working closely with sales teams & channel partners Hands-on execution mindset (not just agency management) Ability to simplify complex products into clear value propositions Pay: ₹750,000.00 - ₹950,000.00 per year Benefits: Provident Fund Work Location: In person
Наблюдалась 2026-09-22, впервые 2026-09-21, источник — Indeed.