Brand Manager
# Brand Manager **Finplify Technologies Private Limited** · Bengaluru, Karnataka · `On-site` 🕒 **Статус:** *Опубликовано: сегодня* · *Источник: Indeed* --- ### About the Role Job Description: Brand Manager Company: Finplify Location: Bengaluru, India Role Type: Full-Time Reporting to: Chief Business Officer / Head of Marketing About Finplify At Finplify, we are democratizing institutional wealth management. We are a fast-growing prop-tech and fintech platform that allows individual investors to access premium, high-yield alternative assets—such as managed farm retreats, commercial real estate, and holiday homes—starting at just ₹10 Lakhs. By combining 100% digital execution with institutional-grade governance and asset management, we are replacing the traditional, fragmented real estate process with a seamless, tech-driven investment experience. Our mission is to build the unified wealth engine of the future, where alternative assets sit alongside traditional retail portfolios. We are backed by a team of operators from Google, Vestian, and high-growth fintech ventures, and we are looking for a visionary Brand Manager to help us tell our story. The Role As the Brand Manager at Finplify, you will be the ultimate custodian of our brand identity, voice, and market positioning. Trust, transparency, and aspiration are the currencies of our business. Your primary objective will be to translate our complex financial and real estate value propositions into compelling, easy-to-understand narratives that resonate with first-time investors, millennials, and seasoned HNIs alike. You will lead the end-to-end brand strategy, driving awareness, consideration, and brand loyalty. If you have a passion for fintech, a sharp creative eye, and a data-driven approach to brand building, we want you on our team. Key Responsibilities Brand Strategy & Positioning - Develop and execute a comprehensive brand strategy that establishes Finplify as the most trusted and innovative fractional ownership platform in India. - Define and refine the brand guidelines, ensuring a consistent tone of voice, visual identity, and messaging across all touchpoints (website, app, social media, email, and offline collaterals). - Conduct continuous market research, competitor analysis, and consumer behavior studies to keep the brand relevant and differentiated in the prop-tech/fintech space. Campaign Management & Execution - Conceptualize, plan, and execute multi-channel brand campaigns (digital, social, PR, and offline/experiential) to drive brand awareness and user acquisition. - Work closely with the performance marketing team to ensure top-of-funnel brand campaigns seamlessly connect with bottom-of-funnel conversion metrics. - Manage the brand marketing budget, optimizing spend for maximum ROI and brand lift. Content & Community Building - Oversee the content strategy, working with writers, designers, and agencies to produce high-quality, educational, and aspirational content (blogs, whitepapers, property showcase videos, and newsletters). - Drive the narrative around "democratizing wealth" and "effortless ownership" to build a highly engaged community of investors. - Manage organic social media channels (LinkedIn, Twitter, Instagram), turning them into engines for community engagement and brand advocacy. Public Relations & Partnerships - Collaborate with PR agencies to build a robust media presence, positioning Finplify’s leadership team as thought leaders in the alternative investment and prop-tech sectors. - Identify and execute strategic brand partnerships, influencer collaborations, and co-marketing opportunities that align with Finplify’s target demographic. What We’re Looking For - Experience: 4 to 7 years of core brand management or consumer marketing experience, ideally within a high-growth startup, FinTech, PropTech, or premium D2C brand. - Customer Centricity: A deep understanding of investor psychology, particularly the balance between selling an aspirational lifestyle (premium real estate) and building financial trust (yields, governance, SEBI compliance). - Creative Excellence: A strong portfolio of successful brand campaigns you’ve led from ideation to execution. You know what good design and great copy look like. - Strategic & Analytical: Ability to track and measure brand health metrics (Share of Voice, Brand Recall, NPS) and translate data into actionable creative strategies. - Execution Focus: A hands-on operator who can manage external agencies (creative, PR, media) while rolling up their sleeves to execute internally. - Exceptional Communication: Flawless written and verbal communication skills; you can distill complex financial jargon into simple, compelling consumer language. Why Join Finplify? - High Impact: You will be shaping the narrative of a disruptive platform from the ground up, fundamentally changing how Indians invest in real estate. - Top-Tier Team: Work directly with a seasoned leadership team (ex-Google, ex-Private Equity) in a transparent, fast-paced environment. - Culture of Ownership: We believe in giving our people the autonomy to experiment, fail, learn, and scale. - Competitive Compensation: Attractive salary, performance bonuses, and a comprehensive benefits package. Pay: ₹17,000.00 - ₹150,000.00 per month Work Location: In person
Наблюдалась 2026-10-04, впервые 2026-10-04, источник — Indeed.