B2C Product and Content Manager
# B2C Product and Content Manager **The HEINEKEN Company** · Cairo · `On-site` 🕒 **Статус:** *Опубликовано: 3 дня назад* · *Источник: Indeed* --- ### About the Role Job Responsibilities Functional Responsibilities: - Think consumers first to turn pain points into benefits. - Understanding and adapting to key business objectives and strategy, translating business goals and needs into a product roadmap and backlog. - Create local user stories which is required to develop different functionalities - Development of new functionality and continuous improvement based on consumer feedback and input from business (e.g. sales, logistics) - Work on continuously improvement the backend and all operational systems to optimize the resources utilization. - Responsible for performance and development of the local e-commerce platform and integration with third party software. - Tracking budget, time, and scope of the platform development. - manage the full agile process of sprint delivery starting from maintaining and updating the product backlog, sprint planning, user story refinement and production deployment - Manage the 3rd party weekly sprints with any supplier that are involved in the E-Commerce B2C platforms – ensure that all planning and backlogs are delivered according to plan. - Create, manage and lead bug resolution on SNOW till delivery of fix to production environment. - Execute, ensure and cross check the stock management of all Drinkies stores on the B2C platform to maximize online revenue for ABC and improve online experience for customers. - Lead, manage and approve all B2C Masterdata requirements, setups and updates related to consumer and product creations, changes and updates. - Develop support materials and train key internal and external stakeholders (Drinkies Sales team, call center team, delivery operations team & D&T;) on key B2C topics and platform features by creating FAQ documents, backend video tutorials, live training sessions, user guides for backend and masterdata use. - Lead the CXO process by Engage with consumers to propose improvements in the platforms that can drive business results based on data and A/B testing. - Conduct regular demo sessions for new feature launches that will add value to ABC (Trade Marketing, Drinkies, Sales, Call Center, D&T;) such as new online promo mechanics, flash promotions, backlog orders, online payments, etc. - Perform all back-end maintenance activities and ensure proper follow up with stakeholders for an up to date platform (e.g. updating product insights, ABC news, banners, platform tutorials, FAQ, outlet registration) - Support and organize together with external developers regular consumer panel sessions and field visits to better understand the consumer needs. - Support Demand generation manager in all related activities in Egypt aimed to increase and generate value for ABC by increasing AOF and AOV - Host the Steerco meetings. - Update all content on e-commerce platform backend including creation of promotions. - Advise and manage other development projects related to Drinkies. - Research alternative software solutions that would impact business. - Assist call center team improve their workflow by exploring software systems to enhance their business. Functional Competencies: - Regularly monitors both consumer and shopper behaviour and turns insight into action - Ensures clear consumer rationale across all initiatives - Generates strong insights that mobilise broadly - Converts insight to actions that fuel B2C growth - Informs work with relevant consumer trends & needs / motivations - Coaches team to identify and act upon Consumer Insights - Interprets research outputs into clear actions that drive growth - Translates relevant insights into viable volume and aspirational targets, and audience segments for iDDM - Shares consumer and channel knowledge in order to build relevant and winning plans for our brands in e-commerce - Drive conversion mind-set within commerce organization - Understands the management of ePICOS execution support systems Leadership Responsibilities: - Champion the B2C, coach ABC team about the benefit and the transformation of e-commerce. - Champions online (mobile) first thinking - Support in driving Customer/Consumer Centricity framework within the OpCo by developing the OpCo touchpoint strategy and customer journey mapping. - Actively research / check for digital disruptors in FMCG industry developments, best practices & competition benchmarks. - Advocate and lead by example in implementing the Agile methodology; MVP approach, product backlog, sprint planning, setup regular standups with key stakeholders. Functional Authority: - Together with the E-Commerce Management, decide about the different functionalities that will be implemented in the local platform. and ensure proper implementation once it is decided to be implemented - Influence of local stakeholders, with the ability to stand up and say “no” to senior managers when necessary for a customer centric experience. - Leading together with key ABC stakeholders in the selection of 3rd parties when required through defining business scope, requirements and setting up a structured selection procedure (e.g. SMS provider, Payment Gateway, Last mile delivery,POS system). - Leading the D&T; team in all technical support issues including and not limited to performing frontend and backend test to ensure optimal customer experience on the Storefront, platform KPIs are met and directing D&T; to investigate and take action. - Decide on the UI/UX of the platform while managing the internal design team after engaging, testing and gathering customer feedback for new and/or enhanced designs and functionalities (e.g. HERO images, new feature requirements, CTA updates, etc.) Communication and Work Relationships: Internal: - Drinkies Stores Team, Drinkies Delivery Team, Call Center Team, Ecommerce, IT, Trade Marketing, Marketing, Sales Management team, Legal, Corporate Relation, P&CI.; External: - Suppliers and developers - Consumers Qualifications: Education, Certifications and Licenses: - University degree from a reputable university in business administration, IT engineering or a related field Knowledge and Experience: - 7 years’ experience in E-Commerce/retail/FMCG platforms companies with product management background. - Experience in digital sales platforms (B2C or B2B) and last mile delivery operations - Knowledge and understanding of computer and Internet protocols and website development Skills and Abilities: - Excellent Computer skills. - Outstanding analysis skills. - Excellent problem solving. - Excellent Project Management skills.
Наблюдалась 2026-10-15, впервые 2026-10-12, источник — Indeed.