B2B Sales Lead
# B2B Sales Lead **GABA Labs** · London · `On-site` 🕒 **Статус:** *Опубликовано: 5 дней назад* · *Источник: Indeed* --- ### About the Role Location: London/Hertfordshire with occasional UK travel Employment Type: Full-time Experience: 5–7+ years Industry: Drinks / Health & Wellness / Beauty / Supplements / FMCG *Full driving license required* About the Role Sentia is a non-alcoholic functional social drinks brand. You will be responsible for selling a range of 3 Sentia GABA spirits and 3 Sentia Ease RTDs. We’re looking for an experienced, commercially driven B2B Sales Lead to take ownership of our B2B sales activity and help accelerate growth across the on-trade, off-trade and retail channels. This is a hands-on role for someone who knows how to open doors, win new business, build strong customer relationships and turn new accounts into long-term, profitable partnerships . The ideal candidate will have 5–7+ years of B2B sales experience , ideally within drinks, health & wellness, beauty, supplements or another FMCG environment . You’ll have strong knowledge of the on-trade , with proven experience opening and developing accounts. Experience across off-trade, retail, grocery, convenience or specialist retail would be a major advantage. Key Responsibilities - Own and deliver the B2B sales strategy across on-trade, off-trade and retail channels. - Identify, prospect and open new accounts, building a consistent pipeline of high-quality opportunities. - Develop relationships with bars, restaurants, cafés, hotels, gyms, wellness businesses, retailers and other relevant businesses. - Identify and secure opportunities across off-trade and retail , including independent retailers and larger retail groups. - Manage the full sales process — from prospecting and pitching through to negotiation, listing, launch and ongoing account development. - Build strong relationships with buyers, owners, managers and key decision-makers. - Grow existing accounts through increased distribution, range expansion, promotions and new product launches. - Use sales data and market insight to identify opportunities and prioritise activity. - Represent the brand professionally when meeting customers, attending trade events and developing new business. - Work closely with Marketing, Operations and senior leadership to align sales activity with wider commercial objectives. - Attend relevant trade events, tastings, exhibitions and customer meetings. - Maintain accurate CRM records, sales forecasts and reporting. - Monitor competitor activity and provide regular feedback on market trends, customer needs and opportunities. - Help shape the wider B2B sales strategy as the business grows. What We're Looking For - 5–7+ years of B2B sales experience , ideally within FMCG, drinks, health & wellness, beauty, supplements or a similar consumer-facing category. - Proven track record of opening new accounts and winning new business . - Strong knowledge of the on-trade , with an understanding of how bars, restaurants, cafés, hotels and similar businesses buy and make listing decisions. - Off-trade / retail experience is a significant advantage , particularly experience working with independent retailers, grocery, convenience, health & wellness or specialist retail. - Confident negotiating with owners, buyers and senior decision-makers. - Commercially minded, with a strong understanding of margins, distribution, pricing and promotional activity. - Highly personable and able to build genuine, long-term customer relationships. - Self-motivated, proactive and comfortable taking ownership of a sales pipeline. - Strong communication, presentation and negotiation skills. - Comfortable using/building CRM systems and sales reporting tools. - A genuine interest in the drinks, health, wellness, beauty or supplements space . The Ideal Candidate You’re someone who is commercially hungry, highly personable and confident opening doors with new customers . You are genuinely interested in beverage innovation and non-alcoholic alternatives for social drinking occasions. You know how to identify the right decision-maker, make a compelling pitch and ultimately win the account. You’re equally comfortable developing an existing customer as you are chasing a completely new opportunity. You know how to build relationships and how to make the brand an important part of a customer’s business. Experience across both on-trade and off-trade would be particularly valuable, as would an existing network of relevant industry contacts. What Success Looks Like - Consistent growth in new B2B account acquisition. - Strong pipeline of qualified prospects across on- and off-trade. - Increased distribution and revenue across existing accounts. - Successful expansion into relevant retail and off-trade channels. - High-quality, long-term customer relationships. - Successful new product launches and commercial initiatives. - Clear, accurate sales forecasting and reporting. - Increasing brand presence and visibility across the market. What We Offer - Performance-related bonus / commission - Pension - Employee discount - The opportunity to join a growing brand and play a key role in its commercial expansion. - Significant scope for progression as the business and sales team grow. Pay: £30,000.00-£50,000.00 per year Application question(s): - Where are you located? Licence/Certification: - Driving Licence (required) Work authorisation: - United Kingdom (required) Work Location: Hybrid remote in London
Наблюдалась 2026-09-30, впервые 2026-09-25, источник — Indeed.