B2B Marketing Manager (Demand, Content and Web)

Rasha Professional | Riverside, CA | Full time, on site

About the role

Rasha Professional makes stage and event lighting for production companies, rental houses, installers, venues and churches that are growing faster than their gear. We sell direct and through dealers across the US.

We are hiring one marketer to own demand, content and our marketing systems. Demand is the job. Content and the systems are how you get it done, and you build both yourself.

Demand

Demand means sales has more real opportunities this quarter than last, and you can show where each one came from. You own five parts of it:

• Target. Name the businesses, and the people inside them, who buy lighting. B2B first, with B2C handled separately.
• Prospect. Watch customer accounts, competitors, dealers, events and social every week. When you spot a lead, bring it to sales with a reason.
• Capture and nurture. Turn attention into contacts in the CRM, and keep them warm until they are ready to buy.
• Dealer listings. Check how our products appear on dealer and reseller sites, and send them up-to-date product photos and specs when something is wrong or out of date.
• Measure. Leads, pipeline, cost to acquire, lifetime value. Then a quarterly plan built on what the numbers say.

Sales closes the deal. You make sure sales has deals to close.

Content

Content is how demand gets made, and you make it yourself: product video and photography, web pages, email, social posts, dealer materials and trade show materials. Every piece is made for a named customer and a named goal, never just to have something to post. You also build the asset library, one company-owned home for every up-to-date product photo, video and spec. You get our copy and design standards on day one. Use them, then improve them.

Marketing systems

Marketing systems are yours to run, fix and document:

• Website. Content, hosting, domain, plugins, speed and fixes. When something breaks, you fix it.
• Social media. Our accounts, the posting schedule, and what each channel actually produces.
• CRM. We run Zoho CRM. You keep it clean, tag every lead by source so a sale traces back to what started it, and run the pipeline report.
• Email and analytics. The tools, the lists, and the tracking that tells us what worked.

Build them so the company owns every login, and the next person who joins you can pick them up.

How we measure you

Qualified leads and pipeline value from marketing, agreed in writing before you start and reviewed at 90 days. Your first 90 days follow a set plan: learn where growth is stuck, interview customers, audit what already sells, place one bet, and bring one recommendation. Every proposal carries a bet: what you believe, what it costs, what it produces, and how we will know.

Who you are

• You have run B2B marketing that produced pipeline, and you can show the numbers.
• You have worked inside a CRM and kept it clean. Zoho, HubSpot or Salesforce all count.
• You can run a website on your own, from hosting and domain to the page itself.
• You shoot, edit, and design fast enough that it does not eat your week.
• You find opportunities nobody asked you to find, and you bring bets on a timeline without waiting for approval on every move.
• You tackle problems head on and say directly where you will succeed and where you will fail.
• You tell us when the load is too much, before it turns into busywork.
• Lighting, AV or live event experience is a plus. Curiosity and time in front of customers will cover the gap.

Details

Full-time, on-site in Riverside, CA. Salary starts at $4,000 a month, negotiable. Reports directly to the CEO.

How to apply

Send a resume and samples of work you made yourself: video, photo, design, web pages and copy. Then answer three questions in a few lines each:

• One B2B campaign you planned from data. What you measured and what changed.
• How you would set up a CRM so a closed sale traces back to the campaign that started it.
• One bet you would make in your first 90 days here, in one sentence: we believe X, so we would spend Y on Z to produce W.

Pay: $4,000.00 per month

Work Location: In person