Associate, Specialist, Digital Marketing, Group Marketing and Communications

About the Role: The role manages DBS’ social media presence, social-first digital campaigns and webpages. It translates business priorities into channel-ready content, improves performance through data and insights, builds in-house content and AI capabilities, and ensures timely, compliant execution with internal teams and agency partners.

Key Responsibilities:

Social Media Management

• Own the annual and monthly channel strategy, content pillars and integrated content calendar

in line with brand and business priorities.

• Use platform best practices, competitor intelligence and social insights to strengthen share of

engagement, share of voice, sentiment and follower growth.

• Partner with business units and agencies to shape briefs, develop social media content, and

maintain balanced coverage across priorities and timelines.

• Identify and activate relevant collaborations, topical opportunities, moment marketing and A/B

tests.

• Build in-house content and AI capabilities by identifying and implementing use cases

internally and with agency partners.

• Deliver regular reporting, ad hoc listening and actionable management insights with accurate,

timely data.

Campaign Management

• Translate briefs into social-first objectives, audiences, channel roles, KPIs and measurement

plans.

• Plan media, manage agency execution and optimisation, and track performance against

agreed targets.

• Deliver timely post-campaign analysis, management presentations, reusable learnings, case

studies and award submissions.

Web Management

• Manage end-to-end updates and maintenance of managed webpages based on requests and

agreed timelines.

• Coordinate with internal teams and partners to ensure content completeness, approvals,

compliance and quality before publishing.

• Optimise managed webpages for desktop and mobile experiences, track analytics and user

journeys, and support full-funnel visibility across social and digital campaigns.

• Support SEO and generative engine optimisation to improve discoverability in search and AI

generated answers.

Requirements:

• Strong working knowledge of social media, publishing and listening tools, paid media, web

analytics and performance reporting.

• Ability to interpret data, identify performance gaps and translate findings into practical

optimisation actions.

• Ability to manage agencies and collaborate effectively with business, creative, media, web

and internal stakeholders.

• Attention to detail and the ability to manage multiple priorities in a regulated environment.
• Familiarity with AI and content-production tools.

Location:

Mumbai

Job:

Marketing and Communications

Schedule:

Regular

Employee Status:

Full time