Associate Director of Marketing
# Associate Director of Marketing **Utah Valley Convention and Visitors Bureau** · Provo, UT · `On-site` 🕒 **Статус:** *Опубликовано: 3 дня назад* · *Источник: Indeed* --- ### About the Role Position title : Associate Director of Marketing Department : Marketing Explore Utah Valley is Utah County’s official destination marketing organization, focused on promoting the region as a premier place to visit, meet, and stay. The organization builds awareness of local attractions, restaurants, lodging, and event venues for leisure and business travelers. Visitors to Utah Valley can enjoy a wide variety of activities and experiences tailored to families, groups, and business associates. Explore Utah Valley partners with local stakeholders to support tourism growth and enhance the visitor experience across the region. POSITION SUMMARY The Associate Director of Marketing role oversees brand strategy for Explore Utah Valley. This role sets creative direction, holds the campaign and editorial calendar, manages agency and vendor relationships, and is accountable for the quality and consistency of everything the organization publishes. The overall goal of this position is to build and protect a distinctive destination brand, and to deliver marketing campaigns that measurably drive overnight visitation and visitor spending in Utah Valley. PRINCIPAL DUTIES Brand and Creative Direction - Own destination brand strategy, positioning and brand guidelines, and enforce brand standards across every touchpoint. - Provide creative direction and campaign concept development for all campaigns. - Direct the production of graphic design and print collateral, including the Visitor Guide, display advertising and sales materials. - Direct photography and video production and maintain brand asset standards. - Write and edit promotional copy, and approve copy produced by the team and by vendors. Campaign and Calendar Ownership - Set the annual campaign calendar and editorial calendar and hold the organization to it. - Own marketing project and campaign management: briefs, scope, assignment of work by skill, timelines and budget tracking. - Coordinate campaign and project delivery, including production schedules, asset trafficking and vendor deliverables. Social Media Oversight - Set organic social media strategy, channel mix and brand voice. - Approve the social content calendar and hold high-level execution, working through the Social Media Coordinator. - Own the influencer and content creator program, including which partnerships are pursued and on what terms. Vendor and Agency Management - Manage marketing agency, vendor and contractor relationships and hold them to their deliverables. - Scope, brief and evaluate external creative, media and production partners. Team Leadership - Supervise, coach and evaluate the marketing team. - Develop team capability and support professional development. QUALIFICATIONS Education and experience - Bachelor’s degree in marketing, communications, public relations, journalism or a related field, or an equivalent combination of education and experience. - Minimum of three years of progressive marketing experience, including brand ownership and agency or vendor management. - Demonstrated supervisory experience. - Experience owning a campaign calendar and delivering integrated campaigns across paid, owned and earned channels. - Destination marketing, tourism or hospitality experience preferred. Knowledge of the Utah Valley tourism product is desirable. Knowledge, skills and abilities - Strong brand judgment and the ability to articulate why a creative decision is right. - Proven ability to manage agencies and vendors, including holding them to standards and deadlines. - Excellent written and oral communication, including editing the work of others. - Working fluency with marketing performance data and the discipline to act on it. - Ability to manage multiple concurrent campaigns without losing sight of the brand. - Ability to drive and provide own transportation. - Ability to work some evenings and weekends and to travel as required. - Physical requirements: ability to lift and carry up to 40 pounds and to stand or walk for extended periods at events, tradeshows and on location. Job Type: Full-time Benefits: - 401(k) - 401(k) matching - Dental insurance - Health insurance - Paid time off - Vision insurance Work Location: In person
Наблюдалась 2026-10-20, впервые 2026-10-16, источник — Indeed.