Assistant Vice President - Marketing Residential (South & East)

Department / Division

Marketing

Position reports to

Head - Sales & Marketing

External Interface (Enlist external agencies / authorities that you are required to deal with while discharging your duty)

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Vendors / Agencies

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Consultants

Minimum Qualification (i.e., education, training etc.)

Post Graduation / MBA in Marketing

Minimum Experience

15+ years of Marketing experience and at least 4-5 years in a leading role

Special Skills/Attributes

(required to perform the job effectively)

• Should understand the current industry trends and must possess good negotiation skills

Should have the ability to develop and maintain good relationships with vendors, agencies and communicate the strategies effectively

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Overall, Purpose/Objective

Of the job

Drives the marketing strategy and revenue maximization efforts

Key Responsibilities

(List of major responsibilities that you have, to achieve the key objectives)

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Lead end-to-end marketing for a premium residential tower launching shortly

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Drive the entire marketing cycle from launch to sales closure

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Manage and mentor a diverse team across pre-sales, digital marketing, CRM, and design

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Ensure brand positioning and marketing strategy align with high-ticket luxury residential projects

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Formulate an overall marketing strategy for the residential segment to increase the Sales and maximize revenues

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Formulate the marketing calendar for the year in terms of the events, marketing initiatives, branding and promotional activities

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Review and approve the Advertising and PR strategy, assess the credibility and commercial feasibility and finalize the advertising and PR agencies

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Review and finalize the creative campaign for events on a regular basis and oversee the smooth execution of the events and monitor the performance of the various agencies involved

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Collaboration & partnership with agencies for lead generation and augment walk-ins using digital marketing

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Strategize in terms of marketing strategy and positioning for the residential project.

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Defining brand vision for residential projects. Creating brand imagery and communication guidelines including creatives, logo, brand positioning etc.

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Responsible for developing the annual advertising plan, public relations plan and ensure a cost-effective media buying for all centres; drive and approve the creatives; ensure all plans are implemented effectively through quality checks, standardisation and periodical review mechanism across projects.

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As part of the annual planning exercise, analyze previous years' performance, growth expectations/ projections (revenue and profits) for the budgeting year, and identify new revenue streams/ available, new marketing initiatives that could be launched.

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Develop marketing strategy for digital medium including creation of websites.

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National level tie ups and media buy with various digital medium – google, Facebook, YouTube etc.

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Team Size: 8 direct reports including, Presales team, Digital & Marketing team (3 members), Graphic Designer specialist

Search Engine Optimization (SEO)

Implementing Of on Page Elements like the below :

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Optimizing footer links

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Meta tags changes

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Heading tags changes

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Images optimization

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Checking the broken links & verification

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Site map creations

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Optimizing the content

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Maintaining of minimum keyword density in each page

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Improving internal linking structure

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Execution & monitoring of the entire on page

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off page optimization activities as per the defined internal processes.

Search Engine Marketing (SEM) Creation of campaign & implementing the below

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Campaign creation & optimization in Google AdWords & Microsoft ad centre

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Creation of ads

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Improving the quality score

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Keywords research

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Ad group optimization

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Targeting in your specified locations

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Managing of MCC Accounts to clients

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Changes & improvements done as per the requirements

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Web Analytics: Generating analytic basic & advanced reports as per the requirements like:

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Generating detailed statistics about the visits, avg time, bounce rate etc to a website using Google analytics & crazy egg tools

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Generating basic & custom reports as per the requirements

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Analysing the goals of the website

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Analysing & overview of traffic sources

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Preparation of MIS Reports

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Budget Estimation