Assistant Marketing Manager – Product Marketing

About the Job

We are looking for a passionate and experienced Assistant Marketing Manager to join our Marketing team. In this role, you will be responsible for shaping product‑led marketing strategies and delivering impactful campaigns that resonate with our customers.

You will play a key role in translating product attributes into compelling consumer stories, ensuring effective communication across all channels, while leveraging digital marketing expertise to drive performance.

Key Responsibilities

Gain a deep understanding of product attributes, category trends, and consumer insights to shape marketing strategies

Plan and execute 360-degree marketing campaigns with a strong focus on product‑level messaging and positioning

Translate complex product features into clear, benefit‑driven content across digital and social platforms

Create accurate and engaging product‑focused content (e.g., product descriptions, campaign visuals, storytelling) in a timely manner

Collaborate with the product team to align marketing initiatives with product launches, seasonal campaigns, and category priorities

Leverage digital marketing expertise to optimize campaign performance and drive measurable results

About the People

Bachelor Degree in Marketing, Business Administration or related discipline

Minimum 5 years of relevant experience, preferably in product marketing, brand management, or e‑commerce

Candidates with either:

Solid product marketing knowledge and experience , or

Strong hands-on digital marketing experience (SEM / SEO / paid marketing)

Proven ability to translate product attributes into effective marketing communications

Passionate about products and storytelling; eager to understand what makes a product stand out

Strong interpersonal and problem‑solving skills

Detail‑minded, careful, and self‑motivated

Mature, responsible, and able to work independently

Proven ability to drive visible business results through product‑led campaigns

Expertise in Facebook & Instagram Advertising, Google Analytics, Google AdWords and other digital channels

Proficiency in PC skills (Word, PowerPoint, Excel)

Good command of spoken English and Chinese (including Mandarin)

You will Enjoy:

Flexible working hour

Competitive remuneration package

Double pay

Group Medical Insurance

Various types of pay leave

Work with smart coworkers

Valuable working experience

Relaxed dress code

Remuneration will be commensurate with qualification and experience. Interested parties, please send your application with detailed resume indicating both existing & expected salary and date of availability to us by clicking "APPLY NOW".

Full-time